The function of the logo

出典: くみこみックス

2012年6月17日 (日) 01:19の版

In order to talk about the general function of the logo, we have to firstly identify and define the environment exactly where this will have to fulfill its function. The atmosphere is known as brand and the definition is as follows: the bustiers brand is a collection of suggestions and pictures, a collection that constitutes an undivided complete meant to transmit and sustain the values of a firm, a product or a service. As you have noticed, this definition has brought into discussion two defining elements: concept and image. I'd like to emphasize that it is crucial to stick to this order: ideas come 1st and images are born out of tips to visually represent them. Once we have known the environment and its definition, we can go over about the functions that the logo need to fulfill.

The very first function: the logo defines and incorporates values.

The logo have to be developed according to the values which we want it to transmit. As the visual impact can mean a lot a lot more than a ipl hair removal description and the logo will [possibly] be the most important visual element, it is proposed that it is given its due temporary fencing perth importance.

The second function of the logo is to communicate values.

The logo does the communication among the business and the consumer and, apart from the item itself, it is the 1st element that presents the service provider.

The third function of the logo is to represent values.

The logo represents a firm, an association or another [mainly] legal entity.

Let's recapitulate - we have identified three significant functions of the logo:

- it defines values

- it communicates values

- it represents values

The functions of the logo by no means change they only exist. In order to effectively discover them, the logo must be related. In the case of a organization, it need to be relevant each for the institution, the product or the service provider and for the market. In the case of a non-profit institution, the logo must be related for the institution and for the socio-cultural atmosphere.

The conclusion: the logo should be suggestive, but not also open to interpretation. The message that it transmits must be ambiguous enough but with no leaving room to wrong interpretations. The functions of the logo can be neither negotiated, nor influenced. They start to perform along with the social exposure of the logo. All we can do is to establish relevant values and continuously sustain them.