The function of the logo

出典: くみこみックス

In order to go over the general function of the logo, we should firstly determine and define the atmosphere exactly where this will have to fulfill its function. The atmosphere is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided complete meant to transmit and sustain the values of a organization, a product or a service. As you have noticed, this definition has brought into discussion two defining components: concept and image. I'd like to emphasize that it is crucial private investigator perth to comply with this order: concepts come first and pictures are born out of concepts to visually represent them. The moment bustier we have known the environment and its definition, we can talk about about the functions that the logo must fulfill.

The first function: the logo defines and incorporates values.

The logo have to be developed according to the values which we want it to transmit. As the visual impact can mean significantly much more than a description and the logo will [almost certainly] be the most essential visual element, it is proposed that it is given its due value.

The second function of the logo is to communicate values.

The logo does the communication among the firm and the consumer and, besides the product itself, it is the initial element that presents the service provider.

The third function of the logo is to represent values.

The logo represents a firm, an association or an additional [mainly] legal entity.

Let's recapitulate - we have identified 3 significant functions of the logo:

- it defines values

- it communicates values

- it represents values

The functions of the logo never adjust they only exist. In order to effectively discover them, the logo need to be relevant. In the case of a company, it have to be related both for the institution, the product or the service provider and for the marketplace. In the case of a non-profit institution, the logo need to be relevant for the institution and for the socio-cultural atmosphere.

The conclusion: the logo have to be suggestive, but not too open to interpretation. The message that it transmits must be ambiguous enough but with no leaving room to incorrect interpretations. The functions of the logo can be neither negotiated, nor influenced. They start to how to get facebook likes work along with the social exposure of the logo. All we can do is to establish related values and continually sustain them.