Is Reciprocal Linking Dead?

出典: くみこみックス

This most up-to-date Google update affected a lot of internet sites that depended on their reciprocal linking approach...

If you have been reading some of the world wide web forums, the final Google update definitely induced rather a stir, and it has left a lot of individuals asking the question "Is reciprocal linking Dead?".

This newest Google update affected a lot of internet link building seo contextual backlinks sites that depended on their reciprocal linking strategy to rank high in Google.

If a webmaster wanted to outrank a competing website, They would perform out how several links they required from diverse websites with a specific PR rating and then commence a reciprocal linking campaign to out rank their competitors.

This technique was undoubtedly sound and was quite successful. But most webmasters would swap links with anybody and everybody, so long as the internet site had a Google page rank (the higher the far better).

Each and every link swapped was a step toward ranking higher in the search engines and beating out their competitors.

This strategy might have worked in the past when Google was not as wise, but it appears Google has wised up to this technique. So, it is not surprising that as Google and the other search engines get much more sophisticated that the effectiveness of reciprocal linking has diminished as an essential factor link building packages for ranking nicely in seach engines.

Which brings us back to the question "Is reciprocal linking dead?"

Rather of asking your self if reciprocal linking is dead, you should actually ask yourself what outcome do you want to obtain with your reciprocal linking technique.

If reciprocal linking is your only technique to rank high in the search engines, then you must re-think your technique simply because reciprocal linking is not rather dead, but it has taken a huge hit.

I have not stopped my reciprocal linking tactics due to the fact I am aiming for the following outcomes:

1. To drive traffic to my site from other relevant websites.

two. To add value to my visitors by offering them links to web sites that they might be interested in.

three. If I rank greater in the search engines, then this is a bonus.

Before swapping a link with another site I am always mindful that if a visitor sees a link on my internet site, they properly assume that I have suggested this website to them, and, if the website I send them to is not relevant or extremely very good, then I loose credibility and a achievable return visitor.

Whenever I am going to swap links with yet another site I often ask myself the following inquiries:

1. What is the other web site about and does it compliment my website?

2. Will my guests uncover this internet site valuable to them?

3. What is the high quality of the content material of the site?

If I think my visitors will find this web site useful I then appear at the site from the webmasters point of view and ask myself the following queries.

1. How will their guests locate my link? If a visitor can not discover my link then how am I going to get any traffic.

2. Is there a link on their residence page (preferably on all their pages) to their links directory?

3. Exactly where is my link going to be placed? Is it much more than two clicks away from the residence page?

4. Does the web site have a sitemap and is the links page included in the internet site map?

If, and only if the internet site passes the above criteria will I proceed with a link exchange.

A reciprocal Linking method might not be as effective to rank high in the search engines, but it nevertheless is an essential portion of getting targetted targeted traffic to your web site if accomplished appropriately.