Is Reciprocal Linking Dead?

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This latest Google update affected a lot of web sites that depended on their reciprocal linking strategy...

If you have been reading some of the internet forums, the last Google update definitely triggered fairly a stir, and it has left a lot of people asking the question "Is reciprocal linking Dead?".

This latest Google update affected a lot of web sites that depended on their reciprocal linking technique to rank high in Google.

If a webmaster wanted to outrank a competing internet site, They would perform out how several links they needed from different websites with a certain PR rating and then commence a reciprocal linking campaign to out rank their competitors.

This approach was definitely sound and was very successful. But most webmasters would swap links with anybody and everyone, so extended as the web contextual link building site had a Google page rank (the larger the better).

Each and every link swapped was a step toward ranking higher in the search engines and beating out their competitors.

This strategy may possibly have worked in the past when Google was not as smart, but it appears Google has wised up to this strategy. So, it is not surprising that as Google and the other search engines get a lot more sophisticated that the effectiveness of reciprocal linking has diminished as an crucial issue for ranking well in seach engines.

Which brings us back to the question "Is reciprocal linking dead?"

As an alternative of asking oneself if reciprocal linking is dead, you really should truly ask oneself what outcome do you want to obtain with your reciprocal linking technique.

If reciprocal linking is your only approach to rank high in the search engines, then you really should re-feel your approach due to the fact reciprocal linking is not fairly dead, cheap link building but it has taken a huge hit.

I have not stopped my reciprocal linking methods since I am aiming for the following outcomes:

1. To drive visitors to my web site from other relevant web sites.

two. To add worth to my visitors by supplying them links to websites that they could be interested in.

3. If I rank greater in the search engines, then this is a bonus.

Prior to swapping a link with one more website I am constantly mindful that if a visitor sees a link on my web site, they appropriately assume that I have recommended this website to them, and, if the internet site I send them to is not relevant or really great, then I loose credibility and a achievable return visitor.

Whenever I am going to swap links with another web site I usually ask myself the following concerns:

1. What is the other website about and does it compliment my internet site?

two. Will my visitors uncover this website useful to them?

3. What is the top quality of the content material backlink building service of the website?

If I assume my visitors will find this website useful I then look at the internet site from the webmasters point of view and ask myself the following queries.

1. How will their visitors find my link? If a visitor cannot discover my link then how am I going to get any traffic.

two. Is there a link on their property page (preferably on all their pages) to their links directory?

three. Where is my link going to be placed? Is it a lot more than two clicks away from the residence page?

4. Does the site have a sitemap and is the links page included in the web site map?

If, and only if the website passes the above criteria will I proceed with a link exchange.

A reciprocal Linking strategy may possibly not be as helpful to rank high in the search engines, but it still is an crucial component of finding targetted site visitors to your site if accomplished properly.