Mercedes: Just How Low Must It Go?

出典: くみこみックス

Back throughout the 1980s when Mercedes introduced its very first infant Mercedes, the vehicle was received with mixed testimonials. Motorists loved the automobile, now a C series model, as it made a Mercedes automobile cost-effective for the middle class. On the other hand, critics worried that the esteemed Mercedes-Benz name would suffer as a car touching the cost level of numerous ordinary American models would soon become part of the line up. Nowadays, even smaller Mercedes are planned for the US market place. Will this be a large mistake audi tt body kit for the German automaker or is Mercedes incorporating intelligent pondering?

To the surprise of a lot of Americans, the Mercedes brand isnt as pompous or pretentious in Europe as it is in the U.S. Crafty Mercedes-Benz marketing and advertising over the years has presented an image of Mercedes as being an ultra-luxury automobile line, a actually superb benchmark from which all other automobiles are measured. In some respects this image is correct, but in reality Mercedes goes well beyond such a narrow definition.

In the European market place, Mercedes is known for generating these very same high quality luxury cars, but also for producing vehicles that are a lot far more attainable for the masses. Even right now Mercedes sells four models in Europe that are uncharacteristically Mercedes type autos, at least for the American market place:

Viano A minivan of sorts, the vehicle can hold as a lot of as eight men and women and is powered by either a pair of inline 4 cylinder engines or a three.5L I6.

Vaneo A compact van with seating for as several as seven adults. The Vaneo characteristics a sloping roof that speedily drops off to a rear hatch. Powered by 1.6L or 1.9L I4 gasoline engines or a 1.7L diesel.

B Series Mercedes answer to the Volkswagen Golf is its personal B Series of automobiles. This five door hatchback, which also looks a lot like a Toyota Matrix, comes with six engine choices: 4 gas engines starting with a 1.5L I4 up to a 2.0L turbocharged 4, and two diesels.

A Series Even smaller than the B Series is the A Series, three or 5 door hatchback models about the size of a Toyota Echo. Thats appropriate, a teeny tiny Mercedes! The exact same six engines offered with the B Series are supplied in the A Series plus one additional diesel for a total of seven engine selections!

Costs for the A Series begins about $23,000 when existing British to American currency exchange figures are factored in to nearly $29,500 for the B Series. The Vaneo and Viano would sell at about $25,550 and $39,800 respectively if todays European rates had been carried more than to the U.S.

So, what does Mercedes have in thoughts? They are hoping to introduce the B Series to the U.S. market by 2007. Is this a wise selection? In my opinion it has worked well in Europe, however it would be far better for Mercedes to create a new make of vehicles to include the B Series. Considerably like porsche 911 body kits Toyota has spun off both Lexus performance headers and Scion, Mercedes would be much better served by making a separate down marketplace brand in order to uphold the Mercedes name.

No, there isnt something shameful about any of these little automobiles in reality, they are a wise thought even so, decades of advertising and marketing in the U.S. can undoubtedly be undone overnight by the introduction of any car smaller than the C Series to the Mercedes line up. No car as little as the B Series would wear a Lexus nameplate, so why must a auto of this sort put on the Mercedes moniker?

As I said, this is just my opinion. What are your thoughts?