Mercedes: Just How Low Must It Go?
出典: くみこみックス
Back for the duration of the 1980s when Mercedes introduced its 1st infant Mercedes, the car was received with mixed testimonials. Motorists loved the auto, now a C series model, as it produced a Mercedes automobile cost-effective for the middle class. On the other hand, critics worried that the esteemed Mercedes-Benz name would endure as a vehicle touching the price tag level of a lot of ordinary American models would soon turn d2 coilovers out to be part of the line up. Nowadays, even smaller Mercedes are planned for the US industry. Will this be a enormous mistake for the German automaker or is Mercedes incorporating wise pondering?
To the surprise of numerous Americans, the Mercedes brand isnt as pompous or pretentious in Europe as it is in the U.S. Crafty Mercedes-Benz advertising and marketing over the years has buy bmw emblem presented an image of Mercedes as becoming an ultra-luxury automobile line, a truly excellent benchmark from which all other automobiles are measured. In some respects this image is true, but in reality Mercedes goes effectively beyond such a narrow definition.
In the European marketplace, Mercedes is known for generating these very same high quality luxury cars, but also for creating vehicles that are significantly more attainable for the masses. Even right now Mercedes sells 4 models in Europe that are uncharacteristically Mercedes sort autos, at least for the American market:
Viano A minivan of sorts, the vehicle can hold as numerous as eight men and women and is powered by either a pair of inline 4 cylinder engines or a three.5L I6.
Vaneo A compact van with seating for as numerous as seven adults. The Vaneo attributes a sloping roof that quickly drops off to a rear hatch. Powered by 1.6L or 1.9L I4 gasoline engines or a 1.7L diesel.
B Series Mercedes answer to the Volkswagen Golf is its personal B Series of automobiles. This 5 door hatchback, which also looks a lot like a Toyota Matrix, comes with six engine selections: 4 gas engines beginning with a 1.5L I4 up to a 2.0L turbocharged 4, and two diesels.
A Series Even smaller than the B Series is the A Series, three or five door hatchback models about the size of a Toyota Echo. Thats right, a teeny tiny Mercedes! The identical six engines provided with the B Series are supplied in the A Series plus a single extra diesel for a total of seven engine alternatives!
Prices for the A Series begins about $23,000 when present British to American currency exchange figures are factored in to almost $29,500 for the B Series. The Vaneo and Viano would sell at about $25,550 and $39,800 respectively if todays European costs were carried over to the U.S.
So, what does Mercedes have in mind? They are hoping to introduce the B Series to the U.S. marketplace by 2007. Is this a wise decision? In my opinion it has worked well in Europe, nonetheless it would be much better for Mercedes to produce a new make of cars to incorporate the B Series. Much like Toyota has spun off each Lexus and Scion, Mercedes would be greater served by generating a separate down market place brand in order to uphold the Mercedes name.
No, there isnt anything shameful about any of web address these tiny vehicles in reality, they are a wise thought even so, decades of advertising and marketing in the U.S. can certainly be undone overnight by the introduction of any car smaller than the C Series to the Mercedes line up. No auto as modest as the B Series would put on a Lexus nameplate, so why must a vehicle of this type wear the Mercedes moniker?
As I mentioned, this is just my opinion. What are your thoughts?
