The function of the logo

出典: くみこみックス

2012年7月14日 (土) 19:29の版

In order to discuss the general function of the logo, we should firstly identify and define the environment exactly where this will have to fulfill its function. The environment is named brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided entire meant to transmit and sustain the values of a company, a item luxury homes perth or a service. As you have noticed, this definition has brought into discussion two defining elements: notion and corsets image. I'd like to emphasize that it is critical to adhere to this order: concepts come initial and images are born out of suggestions to visually represent them. When we have recognized the atmosphere and its definition, we can talk about about the functions that the logo must fulfill.

The initial function: the logo defines and incorporates values.

The logo need to be created according to the values which we want it to transmit. As the visual impact can mean a lot a lot more than a description and the logo will [most likely] be the most crucial visual element, it is proposed that it is given its due importance.

The second function of the logo is to communicate values.

The logo does the communication amongst the company and the consumer and, besides the item itself, it is the very first element that presents the service provider.

The third function of the logo is to represent values.

The logo represents a firm, an association or one more [mainly] legal entity.

Let's recapitulate - we have identified 3 key functions of the logo:

- it defines values

- it communicates values

- it represents values

The functions of the logo in no way modify they only exist. In order to efficiently explore them, the logo must be relevant. In the case of a company, it should be related each for the institution, the item or home builders perth the service provider and for the market place. In the case of a non-profit institution, the logo have to be related for the institution and for the socio-cultural atmosphere.

The conclusion: the logo need to be suggestive, but not too open to interpretation. The message that it transmits have to be ambiguous adequate but with no leaving space to wrong interpretations. The functions of the logo can be neither negotiated, nor influenced. They start to perform along with the social exposure of the logo. All we can do is to establish related values and constantly sustain them.