The function of the logo

出典: くみこみックス

2012年6月7日 (木) 19:11の版

In order to go over the common function of the logo, we must firstly determine and define the atmosphere where this will have to fulfill its function. The home improvements perth environment is called brand and the definition is as follows: the brand is a collection of concepts and pictures, a collection that constitutes an undivided entire meant to transmit and sustain the values of a company, a product or a service. As you have noticed, this definition has brought into discussion two defining components: notion and image. I'd like to emphasize that it is critical to adhere to this order: ideas come initial and pictures are born out of concepts to visually represent them. The moment we have identified the environment and its definition, we can go over about the functions that the logo must fulfill.

The initial function: the logo defines and incorporates values.

The logo have to be created according to the values which we want it to transmit. As the visual influence can mean considerably a lot more than a description and the logo will [most likely] be the most important visual element, it is proposed that it is given its due luxury homes perth importance.

The second function of the logo is to communicate values.

The logo does the communication among the firm and the consumer and, besides the item itself, it is the 1st element that presents the service provider.

The third function of the logo is to represent values.

The logo represents a company, an association or another [primarily] legal entity.

Let's recapitulate - we have identified bathroom renovations perth three major functions of the logo:

- it defines values

- it communicates values

- it represents values

The functions of the logo by no means change they only exist. In order to effectively discover them, the logo have to be relevant. In the case of a business, it must be related both for the institution, the item or the service provider and for the market place. In the case of a non-profit institution, the logo should be related for the institution and for the socio-cultural environment.

The conclusion: the logo need to be suggestive, but not too open to interpretation. The message that it transmits have to be ambiguous sufficient but with out leaving space to incorrect interpretations. The functions of the logo can be neither negotiated, nor influenced. They begin to work along with the social exposure of the logo. All we can do is to establish related values and constantly sustain them.