WaldronGile270

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This most up-to-date Google update affected a lot of internet sites that depended on their reciprocal linking approach... If you have been reading some of the world wide web forums, the last Google update definitely brought on rather a stir, and it has left a lot of individuals asking the question "Is reciprocal linking Dead?". This most up-to-date Google update affected a lot of internet sites that depended on their reciprocal linking strategy to rank high in Google. If a webmaster wanted to outrank a competing web site, They would perform out how a lot of links they required from diverse web sites with a certain PR rating and then commence a reciprocal linking campaign to out rank their competitors. This technique was surely sound and was extremely effective. But most webmasters would swap links with anybody and everybody, so lengthy as the internet site had a Google page rank (the higher the greater). Each link swapped was a step toward ranking larger in the search engines and beating out their competitors. This technique may possibly have worked in the past when Google was not as intelligent, but it appears Google has wised up to this approach. So, it is not surprising that as Google and the other search engines get much more sophisticated that the effectiveness of reciprocal linking has diminished as an essential element for ranking properly in seach engines. Which brings us back to the question "Is reciprocal linking dead?" Rather of asking yourself if reciprocal linking is dead, you really should actually ask yourself what outcome do you want to attain with your reciprocal linking method. If reciprocal linking is your only approach to rank high in the search engines, then you must re-feel your method since reciprocal linking is not very dead, but it has taken a big hit. I have not stopped my reciprocal linking techniques simply because I am aiming for the following outcomes: 1. To drive traffic to my web site from other relevant internet sites. two. To add value to my visitors by offering them links to web sites that they could be interested in. three. If I rank greater in the search engines, then this is a bonus. Ahead of swapping a link with yet another internet site I am always mindful that if a visitor sees a link on my website, they correctly assume that I have recommended this website to them, and, if the site I send them to is not relevant or really great, then I loose credibility and a possible return visitor. Whenever I am going to swap links with yet another web site I often ask myself the following questions: 1. What is the other website about and does it compliment my website? 2. Will my guests find this site useful to them? three. What is the good quality of the content material of the site? If I feel my guests will uncover this website valuable I then appear at the internet site from the webmasters point of view and ask myself the following inquiries. 1. How will their visitors uncover my link? If a visitor can't discover my link then how am I going to get any visitors. two. Is there a link on their home page (preferably on all their pages) to their links directory? 3. Exactly where is my link going to be placed? Is it far more than two clicks away from the house page? four. Does the internet site have a sitemap and is the links page included in the web site map? If, and only if the web site passes the above criteria will I proceed with a link exchange. A reciprocal Linking approach might not be as effective to rank high in the search engines, but it nonetheless is an essential portion of acquiring targetted traffic to your website if completed properly. quality link building