UlrikeMotta447
出典: くみこみックス
Farm supplies and agricultural services covers a vast area; livestock feed, agricultural machinery, contractors, pesticides, precast concrete, farm buildings....this list could go on! Businesses in this area have been through a considerable amount of change during the last few decades.
As new technologies have been introduced to the agricultural marketplace, the range of products and services has risen dramatically. Not only this, the way these businesses market their products and services, and interact with farmers has changed dramatically, particularly during the last ten years. Agriculture generally speaking has been somewhat slower than various other industries to take up the internet and all it's possibilities. As the younger generation of farmers come through, this can be rapidly changing. Rural supplies companies began to pickup on this trend which has lead to increasingly more firms getting online. While having a website is important, the total possibilities of web based marketing and advertising are a long way off being utilised.
As increasing numbers of farmers move online; whether it be through Facebook, forums, simple Google searches; blogs etc. firms need to be involved in this digital marketplace in order to capture their target audience. The traditional methods of magazine and newspaper advertising is rapidly being replaced by online directories and news suppliers. A lengthy with this suppliers start to realise the benefits of a properly presented and optimised website. Besides this offer incumbent suppliers a great opportunity, it also provides the opportunity for new companies in the future into the market place even though the initial 'land grab' of the digital agricultural market happens.
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