TheriaultChapman11
出典: くみこみックス
9 Steps to Successful Event Management
Event management is really a union between project management and marketing. The key to sensational events is early and detailed project planning. Additionally excellent communication, including keeping each key team member/stake holder informed regularly.
Planning ought to include 9 important elements for success:
Purpose - Why are you getting the event? Is it an uncommon networking opportunity. To spotlight exciting opportunities with new technology. To produce something new or service.
Outcomes - What do you want to accomplish from the event especially for the crowd? Each outcome statement suggests another method of strategy, content and marketing. A good example could be: "delegates may have the possiblility to sample suppliers' products and services".
Size - Marketplace analysis will help ascertain the quantity of candidates you might expect. Size dictates venue, catering and logistics required as well as marketing goals. The amount of numbers should you break even and how easy might it be to make this happen because of the target audience, is it receptive to events similar to this?
Strategies - Strategies are on how to achieve your outcomes. E.g.: the theme, speaker's schedule and topics, hospitality, security, technology. Each strategy has to be thoroughly planned and aligned with all the purpose, the mark market and key messages. And a marketing strategy to attract both delegates and sponsors.
Timeline - Unlike many general projects, planning a meeting could have strict deadlines with little margin for error. For that reason it is crucial that planning begin early.
Budget - Be realistic about how much you can pay for and what you would like to get for the investment. Research can help you identify to acquire the best value for money. Many events engage sponsors who wish to promote their product / service in return for a fee to aid cover the expenses with the event. Sponsors can be pitched at varying levels, e.g. gold, silver and bronze sponsors with sponsor costs to mirror the amount. Additionally offer a satchel insert to other participants plus an basic price.
Responsibilities - A frequently undervalued skill in the event project management is the power to delegate appropriately. The co-ordinator ensures you will find people available if needed with skills to try all the tasks required to implement strategy.
Risk Assessment - No plan is complete with no detailed risk assessment and strategies to control risks because they emerge.
Measurement - You will want to repeat a prosperous event, so include ways to effectively measure achievement of outcomes.
