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Nollywood - Africa's Movie Making Machine
Early Nollywood Movies
From humble beginnings in the middle of the 20th century, the Nigerian movie industry (or Nollywood because it is known as) has come a long way. As could be expected, movie making in Africa within the 60s wasn't any mean feat. Film making technology around the globe was still continuing. When the equipment was difficult to setup in other areas around the globe, in Nigeria, the gear was virtually non-existent. Change started when the government of Nigeria begun to pressure local television and radio stations to broadcast more local content and less foreign productions. A result of it was the honing of local actors skills.
Level For Nollywood Films
In the 80s, Nollywood continued on its growth path. However, it was not until 1992 the industry experienced a turning point. In that year, what many consider as Nollywood's first blockbuster was released. The film known as 'Living in Bondage' would be a watershed moment for Nigerian filmmakers. It received acclaim and achieved reasonable wide distribution. Following this, the industry acquired momentum as the number of film production houses went up.
Current day Nollywood Movie Industry
Today, the impact of Nollywood around the African film making industry has been phenomenal. With a passionate following outside Nigeria in such countries as Nigeria, Zambia, and Kenya, Nollywood movies have grown in stature. The actors have acted as Nigeria's unofficial ambassadors and become big names over the continent. By having an estimated salary of everything from USD 250 million to USD 500 million, many producers and actors alike have grown to be fabulously wealthy consequently.
Nollywood Movie Technique
Nigerian movies have a number of things opting for them which could be picked out as the factors which have resulted in its success. The first is the reduced budget. Unlike Hollywood and even Bollywood films that sometimes require millions of dollars to create, Nigerian movies require much less. It is not surprising to discover that the total cost of producing a certain movie is less than USD 50,000. The 2nd point, that is related to the first, may be the high number of films churned each year. The entire number of Nollywood movies released in almost any given year is between 1,000 and 2,000: a large number by any measure.
A third key success factor is the narrative. With themes ranging from religion, marriage, traditions, and politics, the movies can strike a chord with audiences over the continent. An average Hollywood movie would find the forex market a tough sell because the content and theme from the moves are sometimes very difficult for the average African resident to relate to.
Cost of the Finished Nigerian Movie Product
Finally, you have the cost of the final product. A Nigerian movie costs USD 2 around the continent. Compare by using the cost of at least USD 20 and sometimes up to USD 50 to have an American movie on disk. With a few Africa countries having less than 50 per cent of the nation living on less than a dollar per day, the pool that may however the film at that price is small.
