StarlinPeacock458
出典: くみこみックス
discounted deals - During the last couple of years the 'daily deals' phenomenon has gone from to strength to strength and then for now there doesn't are a conclusion in sight for this booming business.
Most people are right now acquainted with the idea of daily deals however for the ones that aren't, here is a snapshot;
The daily deals / deal during the day website everyday promotes an offer offering large discounts on such things as restaurant meals, spa's, beauty treatments right through to sky diving and holidays. The sale typically gets activated whenever a variety of customers sign up for the daily deal, this 'deal tipping' concept is called group buying and signifies that by ensuring a top amount of customers the company can provide the large discounts.
deals - From a business perspective the theory also is useful. Businesses need customers and are often required to spend massive levels of money out of their marketing budget on attracting those customers. A 'daily deal' can be a great solution for economical marketing because the business really doesn't need to spend anything. Instead they work with the daily deals company to make a deal / offer that can be emailed to the daily deals database of consumers. These customers then register the daily deal getting a substantial discount around the regular services from the business.
The business gets free promotion to any or all of the daily deal websites subscriber base which can when it comes to a few of the deals sites be around 100,000 people or maybe more (national exposure deals get sent to much more). Many of these then buy and turn into customers with the business and then hopefully benefit from the experience and return being a full price paying customer and tell their friends about the great experience.
For instance 'Sensational Sushi Restaurant' in Surry Hills wants to generate new customers with their restaurant, they assist the deals site and choose the following deal, 60% discount on the 2 course meal and a wine. This deal is sent to all from the deal websites customer base in Sydney's Inner West, 150 find, then over the next Six months (with regards to the timeframe the deal is done for) they redeem their deal at the restaurant.
From the customers perspective, they get a great
This group buying enterprize model was made by Groupon in america in November 2008, they actually have daily deals websites around the globe and therefore are estimated being worth between 15-25 Billion USD.
Despite these staggering numbers there are lots of people that feel that the deal-of-the-day style model that Groupon created is beginning to show cracks. The growing number of deals sites, competition inside the industry and sheer amount of cash being made has triggered some sites over selling the deals, over whelming the businesses with much more customers compared to they can comfortably deal with.
daily deals - This over selling of deals has resulted in the shoppers not being able to book their activity including the meal in the restaurant for weeks or months, once they finally do have the ability to make a reservation they may be then treated as second class citizens since they are presenting the deals voucher. The complete experience could be off putting and contributes to the shoppers never returning but also telling their relatives and friends which further damages the company.
