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Your lead capture page is the most crucial part of your business and its site. It is the first page that your visitors will see as it flows in to your site. That's where you put the groundwork you need to meet your targets. So what is it, exactly?
Squeeze pages could be anything that you want them to be. You can use the page to gather email addresses before letting someone into your site to see the content. It might be the first page of your blog. It can be your sales page. It is the page that you drive targeted traffic to as an introduction to whatever your project is about. You've got lots of flexibility. This shows that there is also lots of room in which you can make a lot of mistakes. Read on to learn what several of the bigger mistakes there are to make with your page and the ways that you can actually avoid making them.
1. Ruining your headline. You want your title (or your headline) to genuinely grab your traffic's curiosity. Creating headlines and titles is hard. If you can manage to do so, use a professional copywriter to help you with this. Besides making sure that your title/headline is straightforward, you need to make certain that it's descriptive and entertaining as well. If your targeted traffic doesn't find your headline readable, you won't see them moving on to the rest of your content. They'll simply click out and read a different webpage. So do the work so that you can get it perfect.
2. Numerous entrepreneurs are putting together squeeze pages that don't look or operate any differently than the other web pages that are on your site. When you're a personal blogger, this works well since the landing page is typically the first page of your blog site. When you're a business, though, you'll help yourself by using a completely different structure so that you can get hold of people's curiosity.
3. Never try to overperform on your landing page. Squeeze pages must have just one objective for them. You get to pick what that objective is. When you're creating a list, make the entire page about obtaining the person's information. If you want to sell something, make it about selling that specific product. If you ask your site visitors to do far too much, they're going to simply be confused. You'll see a reduction in your conversion ratio because your traffic is not going to know what they must be doing first. This makes them quite a bit very likely to click away.
4. Do not disregard the basic aesthetics of good design. We don't know why, but most people tend to think that before a lead capture page can be successful it needs to be as loud and flashy as possible. You should never give in to this, however tempting it might feel. If you're not certain what to do in terms of a design, hire a professional designer to assist you.
Just continue to keep working. Don't get lazy or slack off when it comes to developing your squeeze page. Always be working to perfect it!
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