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15 Tips for Better Web Design

Through the years, the standards and expectations of a business' website have raised dramatically, and these days it's at an all time high. You've only mere seconds to capture a visitor's interest and the website design will have a huge role; it will either entice them to hang in there or send them packin'.

The following is a small assortment of website design best-practices...

   No spelling or grammatical mistakes - This should go without saying, but an internet site with spelling or grammatical mistakes can lose credibility and appear unprofessional. Thoroughly spell-check and go through anything before putting it survive your site.
   Avoid long pages - Whilst some vertical scrolling is tolerable, don't build your pages excessively long. For those who have a lot of content, consider dissecting it over multiple pages.

   Harsh, conflicting colours - One of the very hated steps you can take is put black text on the white background, or the other way around. There is this type of harsh contrast here that some people get headaches from looking at it. You have to make it easier on the eye for the user, so if you're using black/white, considering playing around with different shades of grey.

   Make sure your links are visible - The user should be able to easily identity exactly what is a link and what isn't. Links will commonly be a different colour from the standard text and therefore are often underlined.

   Optimise your anchor text on links - When you are creating a link, try to avoid making the link something generic like 'click here'. For example; rather then saying "For an expert business website, click here", I possibly could say "Such and such company can create for you personally a professional business website".

   Avoid intro pages - The greater steps a person needs to perform to gain access to your content, the greater discouraging it will likely be for them. Quite often  websites that have an 'intro' page, where all it's is their brand name and an 'enter site' button. A pointless page that's only real purpose would be to make the user continue to work harder... avoid this!

   Keep your website simple - This means keeping your navigation user-friendly and simple to follow along with, and never cluttering your website. For those who have a large amount of content, break it up into smaller, more manageable pieces. LESS Is much more!

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   Make sure your logo is clickable - Most users are in possession of burnt it to their heads that clicking the logo will return them towards the homepage, so make certain your's performs this also.

   Include your contact details - There's nothing worse than a website which has no contact information. It ought to be simple for a user to obtain a your hands on you when they need to so be sure you possess a contact page with your details, and other various direct links to that particular page throughout the website. If you primarily want user's to call you, consider placing your phone number at the top of every page.

   Avoid audio - Most user's hate going onto a website that automatically plays off a relevant video or some sort of audio. If you have embedded a relevant video and music track, make sure it's up to the user to initiate it having a play button and don't force it upon them.

   Do not open new browser windows - It's seems logical when you direct links to other sites to spread out in a new browser window the user won't leave your site, but there's grounds why browsers possess a back button on them. Allow the user control how links are opened... they'll go back if they wish to.

   Grab their attention - Like I said at the start, you've only just a few seconds to grab a visitor's attention. So anything you dress in your homepage, it must be compelling enough to ensure they are want more. A terrific way to do this is by using a slideshow or promotional banner of some sort. Keep your text short and to the purpose, and ensure there are links to the areas online you would like traffic driven to.Also, be sure to keep your most important information towards the top and 'above the fold', as in, ensure the visitor can see it without needing to scroll down. You would like it to smack them hard as soon as they hop on the web site.

   Simple fonts go a long way - It's easy to format your articles with some new fancy font, but could it be readable? There's no point in making the text look prettier when the user can't read it... Businesses of different web fonts to chose from nowadays that are simple and elegant, but nonetheless give your website that bit of funk. A good web site will most likely only utilize a couple of - 3 different fonts; 1 - 2 for the headers and the other for the text.

   Font size - Whilst we're on the subject of fonts... make sure that the written text is big enough so everybody can read it! Depending on the website, a smaller text might look better visually and fit in with the design better, however it won't be so easy for many people to read. I suppose it depends in your audience... if it is the older generation, perhaps the text should be just a little larger.

   Avoid flash - Flash-based websites aren't so user-friendly and can cause major headaches for some users. The occasional flash-based banner is suitable, otherwise, avoid it like the plague.