SherrardFerraro174
出典: くみこみックス
Necessary Elements For SMS Marketing Platform - Professional Answers
Mobile Marketing is cool. But it is still new and there are some simple rookie mistakes that you want to avoid. Approaching a Mobile Marketing Campaign Like an Email Marketing Campaign. Unlike an email recipients sitting at their computers, mobile users don't want to download your entire twenty seven-page Shocking Report. Instead, they are looking for quick information. Remember, much of their Mobile" time is spent. Mobile. They are driving. right? Keep your message simple, like you were designing a PPC ad. It is not that difficult and you can laser focus the attention of your mobile audience much better.
Using One-Way Private Label SMS. Mobile marketing is a great way to communicate back and forth with consumers, but most businesses use it as a boring one-way communication channel. What a huge mistake! Mobile marketing is an easy way to connect with consumers instead of just "sell" to them.
For instance, you can send text messages with links to specific mobile landing pages that have a coupon waiting for your customer. Not only that, but you can even add your business's QR (Quick Response Code) to your other advertising campaigns. Consumers can scan your QR code with their cell phones and be taken right to your website, receive an instant coupon, or even take a virtual tour of your business through a simple YouTube video!
Now sneak a peek at whitelabelmobilemarketing.frenteamplioaserri.com for intelligent advice.
Hard Selling in a Text Message. Dude. seriously. Mobile is a great way to interact with consumers, but your really only have about 150 characters or so that you're working with... right. So think about it, if all of your communication with an audience is focused on the hard-sell, chances are you will annoy the heck out of people who will turn a deaf ear to anything else you have to say in the future. If the recipients are part of a properly opted in list, they will simply opt out. Why bother?
Schools. Whether you own a small daycare with 20 children or a large school with thousands of students, you will find mobile marketing crucial in your marketing and management. If there is an emergency, all it takes is to send text messages to parents and within minutes the students will be evacuated. If you operate a college, you can post assignments online followed by a text message informing the students of the same. If you want to expand, you can send the current parents text massages informing them of a special offer for new parents and requesting them to forward the same to other parents. No one can do better marketing than your current customers.
Using Mobile Marketing Alone. While mobile marketing campaigns are effective when used on their own, they pack even more power when they are used as part of an overall marketing strategy. If you are using online marketing, email marketing, or even TV ads and newspaper ads, mobile marketing can be a perfect fit to integrate into those methods.
Restaurants.A report by Forrester Research shows that as much as 45% of retail traffic is accessed through iPads. That means that if you are in a restaurant business, there is a lot of untapped business with this technology. You can take the lead by having a mobile website that is smartphone friendly. You can immediately start to give away mobile coupons to entice diners to flock your facilities. You can hold mobile contests where winners get free meals for of their choice. In short, you need to actively engage your customers, especially the local ones that use mobile devices. It is cheaper, faster, and more convenient using this method than doing it with the traditional ways.
Healthcare facilities. You can take the lead by incorporating mobile marketing in a clinic. This can send alerts to patients about impeding appointments. It can remind patients about prescriptions or inform them about any special offers available. A subdued healthcare clinic can suddenly become the talk of town if it applies these strategies properly.
