RochelleLucero808
出典: くみこみックス
If you are an emerging company with the next great product, often you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial organizations at an early stage - shelled out a lot more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Locating an angel investor, even so, is not an easy activity. Safer Smokes Inc. is a single company that understands the challenge of attracting the right investors. This development-stage firm is tapping the smoking cessation market place with a unique tobacco-free, nicotine-cost-free smoke referred to as Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may be also soon to approach huge venture capital firms, however time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see through to the actual investment chance," stated Torigian. So how do firms like Safer Smokes attract their angel?
- Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
Most angel investors prefer businesses that are likely to show positive money flow within their first 18 months, so getting these sorts of statistics about your market place can be an incentive.
- Match the company plan objectives to the angel's threat tolerance. Investors want to know the product or service will be distinctive and well-cultivated. Safer Smokes has a patented remedy that firm officials say will "have an effect on the landscape of the health care sector." ideangels
