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In early October at the South Florida International Automobile Show, Chrysler set up what they called Camp Jeep. To those less term enriched, Jeep produced a driving exhibit to give test drivers the real-life knowledge of driving a Jeep off road. This was no minor feat for ...
It may well be a extended way from the outback or actual off road driving but Chrysler is becoming really innovative in its marketing and advertising efforts to permit potential clientele to encounter the Jeeps trail rated distinction!
In early October at the South Florida International Auto Show, Chrysler set up what they called Camp Jeep. To these much less term enriched, Jeep created a driving exhibit to give test drivers the true-life encounter of driving a Jeep off road. This was no minor feat for Jeep. To construct their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and spend practically six days building the obstacle course. The trail featured a water obstacle and an 18-foot hill as properly as other driving challenges. All to show potential customers just what a Jeep can do out on the trails.
If this wasnt sufficient, Chrysler is going it 1 greater at their upcoming "Complete Throttle Test Drive Occasion" at the Wild Rivers Water Park in Irvine, CA (Los Angeles region) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its complete line of cars on three various specialty courses, one of which will be a 4x4 off-road adventure course. Buyers will get the likelihood to test the off-road capability of Chryslers Jeep Wrangler, Grand Cherokee and Commander on the course.
This event will run from 9 a.m. to five p.m. each and every day and is cost-free. Food and drinks will be obtainable. People interested in attending are becoming encouraged to pre-register for a common arrival time on Saturday or Sunday by calling 888-809-7088 or going to Pre-registration is not needed to attend. You do require to be 18 years or older with a valid drivers license to participate in the automobile driving tests.
Is it worth the expense to construct these man-created obstacle courses? Chrysler should think so and some advertising research would seem to indicate that it is as properly. According to industry study, 40% of the men and women that attend these types of auto shows will get a automobile within a year of the occasion.
We applaud Chrysler for their innovative way to demonstrate their vehicles performance and to give individuals a likelihood to see for themselves what they feel like out on the trails. We appear for a lot more advertising innovations out of Chrysler as they make a push to further strengthen their off-road image.
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