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出典: くみこみックス

If you are an emerging business with the subsequent fantastic product, at times you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial companies at an early stage - shelled out much more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, nevertheless, is not an effortless job. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the right investors. This development-stage firm is tapping the smoking cessation marketplace with a exclusive tobacco-totally free, nicotine-totally free smoke named Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is truly made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," said Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it might be too soon to strategy large venture capital firms, yet time to move beyond networking with family members and buddies. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the actual investment opportunity," mentioned Torigian. So how do businesses like Safer Smokes attract their angel?

• Have a clear-cut target market for your item or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors favor firms that are most likely to show positive cash flow inside their initial 18 months, so having these types of statistics about your market can be an incentive.

• Match the enterprise strategy objectives to the angel's threat tolerance. Investors want to know the product or service will be distinctive and properly-cultivated. Safer Smokes has a patented answer that company officials say will "affect the landscape of the health care sector." setting up a business