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15 Tips for Better Website design
Throughout the years, the standards and expectations of the business' website have increased dramatically, which days it's in an in history high. You've only mere seconds to capture a visitor's interest and also the website design will play a huge role; it'll either entice them to stick around or send them packin'.
The following is a small collection of website design best-practices...
No spelling or grammatical mistakes - This should go without having to say, but an internet site with spelling or grammatical mistakes can lose credibility and look unprofessional. Thoroughly spell-check and proof read anything before putting it survive your site. Avoid long pages - Whilst some vertical scrolling is tolerable, don't build your pages excessively long. If you have a large amount of content, consider dissecting it over multiple pages.
Harsh, conflicting colours Body of the very hated steps you can take is defined black text on a white background, or the other way around. There is such a harsh contrast here that many people get headaches from looking at it. You need to make it simpler on the eye for that user, and if you're using black/white, considering experimenting with different shades of grey.
Make sure your links are visible - The consumer should be able to easily identity what is a link and what isn't. Links will commonly be a different colour in the standard text and therefore are often underlined.
Optimise your anchor-text on links - When you are developing a link, try to avoid making the hyperlink something generic like 'click here'. For instance; instead of saying "For a professional business website, click here", I could say "Such and the like company can create for you personally an expert business website".
Avoid intro pages - The more steps a person needs to perform to access your articles, the greater discouraging it will likely be on their behalf. Frequently I see websites that have an 'intro' page, where all it's is the brand name and an 'enter site' button. A pointless page that's only real purpose would be to make the user continue to work harder... avoid this!
Keep your website simple - What this means is keeping your navigation user-friendly and easy to follow, and never cluttering your website. If you have a substantial amount of content, break up into smaller, more manageable pieces. LESS Is much more!
Make sure your logo is clickable - Most users now have burnt it to their heads that clicking the emblem will return them towards the homepage, so make certain your's performs this also.
Include your contact information - There's nothing worse than a website that has no contact information. It ought to be simple for a person to get a hold of you when they have to so be sure you have a contact page together with your details, and other various direct links to that particular page throughout the website. If you primarily want user's to phone you, consider placing your telephone number at the top of every page.
Avoid audio - Most user's hate going onto an internet site that automatically plays off a video or some sort of audio. If you have embedded a video and music track, make certain it's as much as the consumer to initiate it with a play button and don't force it upon them.
Do not open new browser windows - It's seems logical when you direct links to other sites to spread out in a new browser window the user won't leave your site, but there's a reason why browsers have a back button in it. Allow the user control how links are opened... they will return when they want to.
Grab their attention - Like I said in the beginning, you have only mere seconds to grab a visitor's attention. So anything you have on your homepage, it should be compelling enough to make them want more. A great way to do this is with a slideshow or promotional banner of some kind. Keep the text short and also to the purpose, and ensure there are links towards the areas on the website you would like traffic driven to.Also, make sure to keep the most significant information at the pinnacle and 'above the fold', as with, ensure the visitor can see it without needing to scroll down. You want it to smack them in the face as soon as they hop on the website.
Simple fonts significantly help - It's easy to format your articles with some new fancy font, but could it be readable? There is no reason for making the text look prettier when the user can't read it... There is a variety of different web fonts to chose from nowadays that are simple and elegant, but still give your site that bit of funk. A good web site will most likely only make use of a couple of - 3 different fonts; 1 - 2 for that headers and another for the text.
Font size - Whilst we're on the subject of fonts... make sure that the text is large enough so everybody can see clearly! With respect to the website, an inferior text might look better visually and fit in with the design better, however it won't be very easy for some people to read. I guess this will depend on your target audience... if its the elderly, probably the text ought to be just a little larger.
Avoid flash - Flash-based websites aren't so user-friendly and can cause major headaches for many users. The occasional flash-based banner is suitable, otherwise, avoid it like the plague.