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出典: くみこみックス
The Blue Cross Story
The Blue Cross and Blue Shield Association is the largest private wellness insurance system in the United States (like Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively provided health care coverage to more than 88 million people in 2003. iphone credit card reader .
For its beginnings we want to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an seasoned administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.
Soon following taking the job, he developed a health program that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.
Meanwhile, around the exact same time that Kimball was making his plan, the Blue Shield notion was becoming popular in the lumber and mining camps of the Pacific Northwest. Severe injuries and chronic illness had been common among these workers who had been in extremely hazardous and dangerous jobs.
Their employers saw the need to have to offer medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical needs of the workers. These programs would later turn out to be what is known as the Blue Shield Plans.
As for the cross symbol, it was very first utilized in a 1934 advertisement for the Hospital Service Association, which later became identified as Blue Cross and Blue Shield of Minnesota.
Joseph Binder, a Viennese artist, was hired by Company secretary E.A. van Steenwyk to create a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to determine his company's well being plans and then Blue Cross began to use it in other parts of the country.
In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans around the country met particular standards.
The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972. videosalesletterformula.com .
The shield symbol was designed in Buffalo, New York by Carl Metzger in 1939 and the initial official Blue Shield program was founded in California that same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service plan.
It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans named the Associated Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.
Over the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became a single of the most familiar symbols in America.
To show you how huge it has turn into, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed wellness care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.Cakes Brides of North Texas hawaiian-leis.com .
