Obtaining Listed In Search Engines
出典: くみこみックス
What exactly is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your whole internet site so that there is a very good likelihood that your internet pages will appear at the top of search engine queries for your selected search phrases and essential phrases. The majority of the search engine optimization specialist's time must be spent targeting the search engines that will give you the most targeted traffic. The following search engines and directories are:
AltaVista
AOL Search
Company.com
Quick Search
Google
HotBot
LookSmart
Lycos
MSN Search
Netscape Search
Open Directory
Overture
Yahoo
The greatest time to request search engine optimization is prior to you style your net web site. As your net site designer creates page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is greatest for optimum indexing. The moment you have chosen the ideal layout for your web web site, then the search engine optimization specialist can tell your designer when and exactly where visit to spot your key phrases and crucial phrases inside your HTML tags.
How can you tell a top quality search engine optimization specialist from a scam artist? A search engine optimization specialist really should be able to get your site indexed properly for Google, Inktomi, and google maps optimization Yahoo. The 2 search engines and 1 directory differ in the way they index web sites. Google does not use meta-tag content material for relevancy. Inktomi at the moment makes use of meta-tags. And Yahoo is a directory. Ask how your internet site will be created and tagged for every of these. If you don't get three different answers, then you must move on to a far more skilled search engine optimization professional.
If your net site has already been created, a specialist search engine optimization specialist will typically advocate layout and style alterations. He/She is not telling you that you have a negative-hunting net website. He/She is telling you that the site's layout will not get indexed well for your targeted key phrases and essential phrases. For instance, a web site that has a triple frameset (on the top and on the side) is extremely hard to get indexed effectively on search engines, even with a gateway page. Even so, a basic frameset can get indexed effectively in search engines, with or with no a gateway page. A search engine optimization specialist can style or tell your web website designer how to lay out a basic frameset to get the very best outcomes.
Search engine optimization and other advertising and marketing strategies (banner advertising, net copywriting, becoming listed in search engine optimization san diego Yahoo, posting to discussion groups, and so on.) are not substitutes for a web website with strong content and great layout. Search engine optimization is not a substitute for customer service, a good sales pitch, or a great product/service. It is not a substitute for a properly-planned on the web and offline advertising and marketing plan. Search engine optimization is a means of helping your potential customers locate your net website. It is a very specialized marketing tool.
