New Chevy Racing Campaign During Daytona 500
出典: くみこみックス
As the stars of NASCAR are revving their engines for the 2006 racing season, Chevy Racing will be celebrating its good results on the track with a new marketing campaign set to kick off during the televised Daytona 500 race. Boasting about their 25 wins in the final 33 Manufacturers Cup Championships, Chevy racing plans to concentrate on the truth that they have won a lot more than any other automobile manufacturer while dominating one particular of the most well-known sports in America.
The new Chevy Racing campaign unveils Team Chevy, which is an exclusive club consisting of some of NASCARs brightest stars and their participation utilizing the Chevy Monte Carlo SS racing machine. While retaining its American Revolution tag line, Chevy also plans to incorporate a touch of humor with its new campaign.
Throughout the initial commercial ad spot, fans will see Toast. This promo attributes Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr. and Tony Stewart as they appreciate celebrating recent Team Chevy victories. As these superstars relive their wins, they incorporate NASCARs victory celebration into the crowd. As they spray champagne into the crowd of cheering fans, they also pour their champagne more than the heads. The latter is purchase audi tt body kit customary for the victor in a NASCAR race, but Chevy decided to add a twist by spraying the fans, as effectively.
In the course of the second televised spot, titled Workplace, Group Chevy once once again showcases their racing dominance as Chevys Racing Director, Terry, searches for space to display the latest awards for existing NASCAR Champion Tony Stewart. As he searches all around, he finds that each inch of space is currently occupied with trophies. But, probably there is room somewherel . . . .
"Chevy carbon fiber hood Racing is all about a passion for racing and winning and that excitement dodge neon body kits extends to our vehicle lineup, which is now America's No. 1-promoting automotive brand," stated Ed Peper, Chevrolet General Manager. "Deutsch discovered a straightforward, clear way to deliver that message with a couple of excellent humorous twists."
Chevy and NASCAR fans will get their initial glance at the new advertising campaign for the duration of the NBC televised Daytona 500 occasion on February 19, 2006. Ads will appear nationally on each NBC and Fox. Printed advertisements, in conjunction with those getting televised, will seem in USA right now and in various racing program guides.
Chevrolet is the bestselling automotive brand in the United States. With the largest dealer network in America, Chevy is the leader in total-size trucks and in the sale of vehicles priced at $35,000 and above. In addition, Chevy offers expressive design, valued pricing and spirited efficiency with characteristics discovered only in the a lot more costly automobiles.
