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The Blue Cross and Blue Shield Association is the biggest private well being insurance system in the United States (including Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively supplied wellness care coverage to more than 88 million folks in 2003. For its beginnings we need to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an knowledgeable administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital. Soon right after taking the job, he created a wellness plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide. automobile extended warranty Meanwhile, about the exact same time that Kimball was producing his program, the Blue Shield concept was becoming popular in the lumber and mining camps of the Pacific Northwest. Severe injuries and chronic illness were typical amongst these workers who had been in really hazardous and harmful jobs. Their employers saw the want to supply medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical wants of the workers. These programs would later become what is recognized as the Blue Shield Plans. As for the cross symbol, it was initial used in a 1934 advertisement for the Hospital Service Association, which later became recognized as Blue Cross and Blue Shield of Minnesota. Joseph Binder, a Viennese artist, was hired by Business secretary E.A. van Steenwyk to generate a poster that included a blue Greek cross. Van Steenwyk utilized the symbol to identify his company's well being plans and then Blue Cross began to use it in other parts of the country. hawaiian leis In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans around the country met specific standards. The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated till 1972. The shield symbol was developed in Buffalo, New York by Carl Metzger in 1939 and the 1st official Blue Shield plan was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service strategy. It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans named the Associated Medical Care Plan, which was later renamed the National Association of Blue Shield Plans. hawaiian flowers Over the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became a single of the most familiar symbols in America. To show you how large it has turn into, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed health care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.