Linkbuilding

出典: くみこみックス

How To Avoid Link Strategy Landmines link building just for backlinks is significant for rankings. Link building happens to be one of the most important elements of an SEO campaign and to get your site ranked in the search engines. But that doesn't mean you should get them from just anywhere at any price. Improper link building can quickly become costly in money and in your time. The smartest approach to your link building is the ethical and proper one. It's not worth the risk losing all your work just because your site was banned for using shortcuts in linking. Link building practices have undergone important changes in the last few years. Actually, building links is not any easier to do, it's gotten a lot harder to do. It's just that Google has gotten tougher on marketers who try to cheat their system. But some black hat methods such as comment and link spamming are still used by many marketers. But there are many accepted ways to build your backlinks, where the whole process takes time, which is why marketers end up making some costly mistakes that have a negative affect on their websites.

So many marketers don't bother, or don't know, to see if a link is 'no follow', or not. When a link is 'no follow,' the engine spiders will not follow that link - but in a certain way. If you post your link on a page where the no-follow tag is used, your link will not pass-on the power from that page to your site. So be sure to check before you post your link, whether it's a blog comment or other kind of link.

You can find link exchanges that advertise for link building. But you need to be careful to avoid being scammed. Link exchanges are still effective and are white hat SEO, quite a few are not worth it. The scam that usually happens is you pay somebody for a link and it disappears into thin air or has the "nofollow" tag. So whenever you're building your links, you have to check from time to time if your link is valid or not, and work with a reputable link exchange if you have to.

Another common link building mistake is working on getting backlinks from sites that have separate links pages, or dedicated pages filled with other links. But the plain fact is that a backlink is known to hold more value if it's coming from a page that doesn't have a large number of backlinks. It's possible to find pages like this with 200+ backlinks on them, so putting your link on there too isn't going to help your results much. However, some directories will use a 'nofollow' tag on backlinks showing on their pages. Your backlink will only count if you can get the webmaster to agree to not add "nofollow" tags to your link, otherwise it's worthless.

The backlinking arena has many known aspects to it, but you need to take care of the ones not as well-known. Violating these rules, even innocently, will cause penalties and additional problems. It will only help you to keep yourself up-to-date on the latest about backlinking. Doing so will keep you ahead of others and prevent costly mistakes. That's all that it takes to make link building work for you and help you rank higher in the search engines. social media marketing management can also help your organization.