LabrieEarles704
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Using Instagram to advertise Your company or Service
The first time I attempted Instagram, I must have spent an hour or so dealing with all the different ways one can touch up a pictures. I sampled a photograph against all the available filters, with and without frames, and tested how I could share my posts through other social channels. It amazed me, too, how quickly I gained followers following a small amount of time, not to mention the social networking strategist within me wondered the way i could employ this neat tool for clients.
If you are not acquainted with Instagram, it is an application that actually works exclusively with mobile as a photo sharing program. Users may download the app and post pictures - untouched or enhanced with filters that give the photos a retro look - to some public feed. As with most social networking sites, users can follow one another and like and discuss pictures. While it's possible to access Instagram feeds through various websites, users are only able to add new photos through the app.
Since launching at the end of 2010, Instagram can claim over 30 million users and the interest of Facebook, which has bid to purchase the company for one billion dollars. Numerous services that allow users to turn their Instagram photos into postcards, stickers, and magnets also have launched within the last 2 yrs, further solidifying Instagram's influence in mobile.
Like a business offering product or services, you might wonder the best way to use Instagram in your favor. The app can be used for sharing photographs, so naturally the first inclination would be to populate your feed with relevant photos and encourage likes and comments. The one challenge with Instagram is the fact that one cannot link an image to another site, which means you can't count on it for site referrals. You can, however, use the app to get people involved with sharing your brand.
Instagram users, like Twitter users, may often tag the photos they upload. One idea to promote your company would involve contests where users can tag a themed photo based on your contest rules. Not only have you branded your self on the network, however, you present the chance to go viral as followers of entrants pick up on the tag and the feed.
You need to note, too, that Instagram might be integrated into Facebook pages and multi-purpose Web applications. You are able to set up an Instagram tab on your Facebook page to pull in pictures having a specific hashtag, and encourage users to tag their photos so that they show. People who use Hootsuite, for example, can easily share Instagram photos through Facebook and Twitter profiles. Present the opportunity for people to talk about your photos - it makes for any nice contest that can go viral.
