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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the internet landscape to the point that in 2012 more than 50 percent of all Access to the internet was being done via handhelds of some kind. About 45 percent of mobile owners are employing their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners within the U.S. use apps such as Facebook before getting up out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies use a subdomain set up specifically for cellphones. So, for example, when users type [1] in to a smartphone, the GoNewSocial site actually figures out that they are visiting the site from a mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the chance to target these Mobile Customers by giving mobile coupons using mobile phones are gaining popularity. As mobile users be acclimated to sharing their whereabouts via mobile phones, they're also are becoming more ready to accept receiving ads and mobile coupons highly relevant to where they are right now. In fact, more than 50 percent of respondents indicated that they wanted to receive location-specific advertising, with mobile coupons a far more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest accompanied by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller screen size; designing messages which are short, instantly understood, and effective; and making a call for action with minimal steps. Research indicates that mobile ads perform about 5 times better than Internet ads. The most frequent mobile ads are simple text links and display adds that are sold based on cost per clicks, cost per acquisition and price per thousand. These ads are much like the paid search campaigns on the internet, Bing or Yahoo! Use mobile marketing solutions to drive participation at exhibitions or drive traffic to retail environments. Make offers that are specific with the buying habits of the mobile customers that is a big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. A lot of companies are using mobile apps to improve brand awareness and affinity. Your business can, too. But you must have a thorough understanding of your audience. The easiest method to use apps is to create something that is both useful and valuable. More to the point, it should be functional. Some apps ensure it is easy to make purchases with a few clicks. For example, the ShopRite app allows customers to view and add weekly sales what to their shopping lists. Monetize Mobile Apps Consider offering a totally free version of your app then let users decide if they are willing purchase a premium version with increased features and content. For instance the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers got access to more challenging levels and other free add-ons.