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Using Instagram to advertise Your company or Service
The very first time I attempted Instagram, I have to have spent an hour going through all of the different ways one can edit a pictures. I sampled a photograph against all the available filters, with and without frames, and tested the way i could share my posts through other social channels. It amazed me, too, how fast I gained followers after a small amount of time, not to mention the social networking strategist within me wondered how I could employ this neat tool for clients.
If you're not familiar with Instagram, it's an application that actually works exclusively with mobile as a photo sharing program. Users may download the app and post pictures - untouched or enhanced with filters that give the photos a retro look - to some public feed. Associated with pension transfer social networks, users can follow one another and like and comment on pictures. While it's possible to access Instagram feeds through various websites, users can only add new photos with the app.
Since launching at the end of 2010, Instagram can claim over 30 million users and also the interest of Facebook, which has bid to buy the company for just one billion dollars. Numerous services that permit users to turn their Instagram photos into postcards, stickers, and magnets have also launched within the last 2 yrs, further solidifying Instagram's influence in mobile.
Like a business offering product or services, you might wonder how you can use Instagram in your favor. The app can be used for sharing photographs, so naturally your first inclination would be to populate your feed with relevant photos and encourage likes and comments. The main one challenge with Instagram is that one cannot link a photograph to another site, so you can't count on it for site referrals. You are able to, however, make use of the app to get people involved with sharing your brand.
Instagram users, like Twitter users, may often tag the photos they upload. One idea to advertise your organization would involve contests where users can tag a themed photo according to your contest rules. Not only perhaps you have branded yourself on the network, however, you present the chance to go viral as followers of entrants detect the tag and the feed.
It's important to note, too, that Instagram might be integrated into Facebook pages and multi-purpose Web applications. You are able to setup an Instagram tab on your Facebook page to drag in pictures having a specific hashtag, and encourage users to tag their photos so they show. People who use Hootsuite, for example, can easily share Instagram photos through Twitter and facebook profiles. Present the opportunity for people to share your photos - it makes for any nice contest that can go viral.
