How To Achieve Expert Status in Your Niche

出典: くみこみックス

For the most part Internet Marketers say that your best course of action is to become an expert within your niche. They usually follow this advice up with something reminiscent of "fake it til you make it." From this point, it is up to you what course of action you should take.

Instead of telling people to fake it, they should figure out what you can do to help your self become an expert. Or you can learn how to position your self as such, but at some point you need to prove to people that you have much more than a clue.

It's easier to show that you are an expert when you are a published author. Before you slam the door shut on this one, it's not as hard as you think to do that. You do not have to write a tome or full-length novel to use this approach effectively. Beyond this, it doesn't have to take a long time to write. It is, though, important to keep your motivation high so that you can prove your point. The reason that this works so nicely is that people think of you a lot differently once you have become a published author. The best way to do this is to self publish on Amazon. It provides every resource you need and doesn't cost very much money at all. If there are forums for your niche, you have to join and then contribute valuable information. Do not even think about selling anything right now. When you are in there, all you want to do is help people. When you help them by answering questions, you will be demonstrating your expert status. People are going to doubt you when you first get started--it takes commitment to pull it off. So dedicate at least fifteen minutes or so every day to forum participation. Joining a few forums at once is an even better path to take. This is not work and drop-dead easy to do, so there's no excuse for avoiding it.

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As with so many other situations in life, it is how you present yourself that opens doors for you. This is about positioning and framing your brand as you wish people to perceive you. You need to do this on your website and in social media.

You're trying to build your status as an expert so that is how you must position yourself. It's possible to subtly toot your own horn by reminding people about the knowledge and experience you have. You can use your knowledge to keep yourself covered while you build your experience. It's also branding yourself, so just make sure that you repeat your brand and your position often. Going from unknown to expert requires careful planning and execution. Streamline your efforts and be more efficient and effective. Yes, this is more work but it's high value work along with marketing your business. If you would like to be in business for some time, then make yourself an expert and enjoy the fruits of your labor. You cannot be a slacker and an expert, they are
 mutually exclusive.