HaleighBodine904
出典: くみこみックス
If you're an emerging company with the subsequent excellent product, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Finding an angel investor, nonetheless, is not an straightforward task. Safer Smokes Inc. is a single company that understands the challenge of attracting the proper investors. This development-stage firm is tapping the smoking cessation industry with a distinctive tobacco-totally free, nicotine-cost-free smoke referred to as Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is truly created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it might be too soon to strategy big venture capital firms, but time to move beyond networking with family members and buddies. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the real investment chance," mentioned Torigian. So how do businesses like Safer Smokes attract their angel?
- Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
Most angel investors prefer organizations that are likely to show positive cash flow within their initial 18 months, so getting these kinds of statistics about your market place can be an incentive.
- Match the business strategy objectives to the angel's threat tolerance. Investors want to know the item or service will be distinctive and properly-cultivated. Safer Smokes has a patented remedy that business officials say will "influence the landscape of the well being care sector." company formation
