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Facebook Marketing Strategies for Business

Many corporate executives recognize the need for marketing on Facebook and also have taken the initial step by developing a Facebook Page for his or her business. But following the page is created, many CEO's drop the ball and do not make the most of all that Facebook provides for his or her business. So, we have compiled a list of marketing tips for business people.

Posting on Other Business Pages

Facebook Fan Pages have evolved into a location where Pages can post and update on other Pages. In "Page" mode, you can like and comment on other pages. In Page mode you can write around the profiles of your friends. Wall posts are no longer in chronological order, and that we don't genuinely have lots of control around the posts on our Pages. What's promising as a Facebook admin is you can "view" your page in chronological order. To do this under "wall" click "admin view". This can help you to organize your personal page by viewing it in the order that's easiest to understand and manage.

As you are in "page view mode", when the name of the page is not your real name, out of the box the case with most fan pages (they are the name from the business), it is important to add a name for your post. If you're commenting on other fan pages, go ahead and sign off at the end of your comment having a dash as well as your first name. This can help to add a personal touch to your posts and improves your engagement factor.

Consider the way you are coming across. Are you at the competitors' pages because of self-serving agenda or are you currently there to contribute? It is recommended that you need to do most of your networking in a business industry that is not just like your company (a non-competitive industry). You can post on the pages of businesses which are associated with yours, but not your competition. You can find more results this way.

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Prevent Spam on your Own Page

Many business people have seen that, at times, their competitors will spam their page. Facebook presently has spam filters which you can use to curve this. In order to access and utilize Facebook spam filters, you'll find this tool under "edit page" also it enables you to load keywords which are put in the spam filter which means you, because the admin, can automatically filter posts. This really is situated in "admin view". Comments show up inside a light color which some people have said is much more difficult to see, however, this tool is still very useful.

Notifications could be by email or you can turn that off by clicking "edit page". This really is helpful because as you get new fans or comments you can get notifications.

Marketing Tips

1. Photo Strip towards the top of your Page.

The photos towards the top of your page are the five photos which are probably the most recently uploaded. You can delete them by clicking the X within the right hand corner of each page.

The "Photo Strip" at the top acts like a photo viewer and also the photos appear so the viewer doesn't lose their place when examining photos. Have some custom graphics designed for the very best 5 photos on your page. They may be 970 x 680 pixels. We recommend that you depart white space around the perimeters of the photos. FB will shrink them to a 97 x 68 thumbnail. Use images having a call-to-action for example "click here", "find out more", "get details", or "free download". When visitors click that image, the look will appear. Within the description of this image, put details along with a call-to-action with a link or perhaps your telephone number so visitors can easily contact you.

2. Links along the left-hand section of your Page.

Reset the order of your links on the left-hand side of your Facebook Page. For those who have a lot more than 7, you will notice a "more" link and after that you can drag and drop those links. Place the "landing tab" at the end that is usually a "welcome" where visitors land. By doing this once they visit your welcome page, all of your links will be expanded plus they can easily see your whole list of all of your links across the left-hand portion of your page.

3. Take advantage of Facebook iFrames with the addition of interesting content.

Facebook uses iFrames and even though it is a little more complex, it gives you a chance to add images, videos and opt-in boxes and a proactive approach. You can have a whole page designed by yourself site and then post that in your iFrame within your Facebook page and make that your custom landing tab. In addition, you are able to take Facebook ads out and drag them specifically to squeeze pages and links in your Facebook page. This gives you the ability to test different promotions while offering. You can experiment and test with your different offers on different iFrames links in your page.

4. Updates feature provides the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You are able to send all of your fans updates. Each one of these communications go into "other". On top right-hand corner of Facebook, you will notice a place called "Unread Updates". This is valuable real-estate so that if you use "updates" more often, you can get your fans more interested in your page. If you have a very active post in your wall, you are able to take that exact link and include that into the "updates" so that your fans notice on the top right-hand corner of the page. By using "updates" you will have free ads on your own also it appears on top right-hand corner of your fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Studies show that Up to 90% of your fans do not return to your page after they click on the "like" page. Not to worry, however, because by maximizing your visibility in Facebook News Feed, you can still be visible for your fans and engage them in order to "remind" them regarding your business and increase people to your main web site, which in the end, happens in increasing your main point here.

Your fans can see your content in their news feed. But the question is "how do your get your content visible inside your fan's news page?". Facebook uses a very complex algorithm (called "edge rank"), so we have no idea exactly why some posts show up in news feeds plus some don't, but we all do know what can increase your visibility inside your fans' news feed.

Tips to increase your visibility inside your fans' news page include:

   Post before noon inside your time zone.
   Post One to two times a day. Do not over post. Some companies import tweets and "over post". This can hurt your "edge rank", (the algorithm that Facebook uses), which could ultimately result in you turning up much less inside your fans' news feed.
   Use questions.
   Keep posts short and simple.
   Be personal.
   Use other's content. Include photos, videos, and links. Create your own ways of increase your visibility in news feeds.

Through the use of these pointers, you can increase visibility on Facebook and engage more fans.