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出典: くみこみックス
If you're an emerging organization with the next excellent product, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nevertheless, is not an effortless task. Safer Smokes Inc. is one firm that understands the challenge of attracting the proper investors. This improvement-stage firm is tapping the smoking cessation market with a distinctive tobacco-free, nicotine-cost-free smoke referred to as Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is in fact produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it could be too soon to approach big venture capital firms, yet time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the actual investment chance," said Torigian. So how do businesses like Safer Smokes attract their angel?
- Have a clear-cut target market for your item or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
Most angel investors prefer firms that are most likely to show positive cash flow inside their very first 18 months, so having these kinds of statistics about your market place can be an incentive.
- Match the company program objectives to the angel's threat tolerance. Investors want to know the item or service will be exclusive and nicely-cultivated. Safer Smokes has a patented resolution that company officials say will "influence the landscape of the wellness care sector." idea angels
