GallantYamada875

出典: くみこみックス

This is the initial in a series of articles we will be publishing relaying thoughts and concepts from the World wide web Retailer Conference in Chicago, which occurred June 5th via June 7th. Mark Goldstein, CEO of Loyalty Lab (a organization that implements loyalty applications for merchants), and Gary Korotzer, CMO of Red Envelope (a organization that specializes in promoting gift items), delivered a presentation about loyalty applications. Red Envelope currently has a loyalty system managed by Loyalty Lab. Loyalty applications are taking off. If you have a retail web website and you don't have some type of loyalty system...chances are that by the end of subsequent year you will. Jupiter Analysis expects that by the finish of 2007, 78% of retailers undertaking company on the web will have a loyalty system, compared to 24% now. So what's the massive deal? restaurant loyalty programs It fees a lot a lot more to produce a new consumer than to sell to a repeat buyer. Loyalty programs enable you to develop a client base that is loyal to your products, and will continue to purchase from you, rather than your competitors. A loyalty system is some kind of plan that allows your clients to build up credit to apply to further purchases, or to redeem for cash. For instance, a retail web website could grant a buyer "points" for each obtain he tends to make. When he has adequate points, he can redeem them for a discount on far more merchandise, or possibly redeem them for money. To implement a loyalty system, you need to have some way to keep up with your customers' accrued points (or whatever sort of measurement you use). This should be done by keeping records of a customers' transactions in a database. Goldstein and Korotzer encouraged tying the data to a customer's credit card number. Every time a buyer makes purchases with a particular credit card, a record of the purchase is recorded along with the credit card number. In this situation, if a consumer used a distinct card than in previous purchases, her present loyalty account would not obtain additional credits. site link You must try to make it straightforward for a client to know how a lot of points they have. Out of sight, out of mind, as the old saying goes, so make certain your buyers are aware of how a lot of points they have and how numerous more they need to redeem their rewards. When you begin the procedure of deciding on the specifics of your loyalty plan (precisely what participants will get, and how a lot they have to acquire for redemption), Goldstein and Korotzer argue that you must explore your company's economics as deeply as achievable. Two important statistics to examine are the lifetime worth and acquisition cost of your buyers. This will better support you determine how much you can afford to give to your buyers. Yet another critical consideration is specifically who gets to participate in the system. You might decide on to only extend an invitation into the program to the prime 20% (or whatever percentage generates the majority of your revenue) of your buyers. If there is a segment of your consumer base that represents the majority of your earnings, then it makes sense to concentrate your marketing and advertising dollars on that group. go here Yet another point that Goldstein and Korotzer emphasized is that your loyalty program really should be cross-channel. In other words, if you operate a physical retail location and take orders by telephone in addition to your net website, the loyalty program must extend to all of the channels. Keep away from confusing your consumers. Make it easy for them to gain credits and money in on their loyalty regardless of what channel they use to make purchases. Loyalty applications have been about for years in specific industries (i.e., airline frequent flyer miles) but are just starting to gain traction with a lot of retailers. If you sell retail, you ought to start the method of researching the implementation of a loyalty system now - before your competitors does. Really feel free of charge to make contact with Work Media for details on implementing a loyalty system for your net internet site.