FuchsLindsey475

出典: くみこみックス

The Internet might have opened worlds for corporations and consumers, but it has also developed a public relations nightmare for corporations. Forums, opinion Internet internet sites, blogs, and anything that is publishable can smear a company's name in moments. Bear in mind, "Yours Is a Really Poor Hotel" presentation that described a single customer's poor knowledge with a hotel chain? Hotels are run by humans. Humans make mistakes. It really is how you manage the mistakes that can make the distinction in buyer service. Since the hotel's personnel did not try to aid the consumer overcome a poor scenario, the buyer lashed back and bloggers blogged it. If the hotel is on top rated of its game, it would unleash its crisis management (also identified as reputation management) team to salvage its reputation although it can. It's feasible for a firm to overcome negative PR and come out ahead as in the situation of PG&E (California's Pacific Gas and Electric firm). An additional method is to use World wide web monitoring to monitor on the web articles concerning a company's activities to prepare for negative publicity. Some go further and monitor chat rooms, newsgroups, and on the web discussion forums. It's like the story of the town gossip who spread false stories about its people. A single day, he felt terrible and went to the chaplain [Rabbi, pastor, priest, or other &mdash take your choose] to ask for forgiveness. The chaplain said,"I will forgive you, but you have to do some thing first." "Take a feather pillow, cut it open, and scatter the feathers to the winds." The man believed this was a strange request, but it was a basic adequate task, and he did it gladly. When he returned to tell the chaplain that he had completed it, the chaplain mentioned, "Now, go and gather the feathers. Simply because you can no a lot more make amends for the harm your words have accomplished than you can recollect the feathers." The exact same can happen to a company without a crisis management plan in place. It is feasible to survive the crisis and thrive as PG&E did. Don't expect Worldcom to pull out of its Enron-like mess. Fraud is not excusable. And Martha Stewart? She has hired a public relations strategist firm in an work to do harm control. It'll be worth watching to see what occurs in her case and how the PR firm attempts to save her reputation. Did you know there is a recall on one particular of her goods? Adds fuel to the fire, does not it? reputation management