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Social Bookmark - Social bookmarking is the practice of posting links to articles and webpages to various "link aggregator" or social bookmark sites, including Digg, Stumbleupon and so on. Social bookmarking sites rise and fall in popularity pretty quickly, but they generally have several common features:

1. Users can submit links which other users can browse, providing a great way to expose your content.

2. Links get into large pages of lists, that are normally very easy to navigate, and are generally usually divided up right into a "main page" of the best links for the day, and various sub-sections which help you to definitely get exposure in more relevant circles.

3. Links normally can be "voted on" to determine which links have more airtime on the front page of various sections. The more votes your links get, the greater traffic they get.

4. Some sites, like Digg, attach a weighting to certain actions and users, so a person who submits very popular links will have a vote that carries more weight.

5. Most social bookmark creating site users are fairly jaded with regards to the internet, and will ignore things that aren't interesting, funny, or very entertaining. This isn't a place for your boring press announcements.

6. Most bookmarking sites will often have some kind of "social" element for them, allowing users to generate profiles, have a friends list of other users, etc., with the hope of getting users to share with you content between themselves.

Social Bookmark - These are basics, so let's check out how best to approach social bookmark creating. I'm going to use Reddit and Digg as my main examples, but bear in mind that Reddit itself requires a great deal of familiarity with its culture before you are able to submit links that anybody even selects.

Choose your niche

Submitting a write-up on growing bonsai trees to the front page of Reddit won't make you any money - you'll get 30 visitors maybe, none who will buy your products. But submitting it to /r/bonsai, even though it only has around 1,100 readers, will most likely garner you more attention from interested people.

Ironically, submitting to /r/trees could have much less of an effect, because /r/trees is dedicated to marijuana culture. The lesson here is: know your subreddits.

Write a catchy title, and use an image

Standard newspaper/advert headline formats do not work too well on the internet, because everyone has become safe from them. Instead you should think of a clever title that interests people enough for more information about what you're writing, or at least promise pictures of cats.

Most bookmarking sites include a thumbnail from the page you're linking to, a treadmill you provide. Take the trouble to do this - it generates greater click throughs.

Keep at it, to make your links an easy task to share

Social Bookmark - Social bookmarking is all about persistence, so if nobody selects your first link, make another article, think of a more clever title and check out again. Put a social bookmark creating widget on your blog or website, and encourage people to share your articles. If you've submitted them already, and they've accounts, it only takes a second to click an "upvote" or "like" button.

Basically, having links to all or any of your articles on half a dozen social bookmarking sites is great for SEO.

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