DominickShackleford37
出典: くみこみックス
Smart Strategies for Managing PPC Programs
Pay per click programs are highly effective method of getting instant traffic in your website. This is a good tool to draw in quality and highly targeted visitors. The bids normally start from 0.05 cents quite good as you can get a great number of visitors by spending just a little amount. Even when bid is 0.10 cents, you will get 10 visitors if you are paying $1.
Smart Strategies for Managing PPC programs
o Identify the set of keywords which clearly defines the help / products you offer. This clearly means that you need to remove unnecessary keywords which might be associated with your category but can not generate quality visitors to your website.
o Focus on product/service that you simply desire to sell. Remember, its selling service and you've got to be specific in PPC approach. You can not have all of your catalogue in your single campaign.
o Take bottom up approach for bid management. Start with a particular minimum value and the scale up the campaigns on a daily basis till you get to an optimum level where your goals are met.(optimal combination of your budget / CPA / Bid / position)
o Think of a precise ad copy. Include text within the campaign which clearly states about the service / product you're promoting in the ad campaign. If possible, try to include pricing within the ad copy if you sell any product. This can increase the CTR (Click Through Ratio) if your prices are competitive.
o Setup the campaign and bid on maximum relevant keywords possible. This will boost the chance of clicks.
o Track you campaign: This is actually the most important step. You have to place tracking to trace the ROI (Return On Investments). You need to restrict your CPA (Cost Per Acquisition). Big programs like adwords/overture can generate huge volumes as well as your money can vanish in a day. Which means you need to track your returns, and this is the best way through which you are able to know whether its exercising for you or otherwise.
o Keep tweaking the campaigns in terms if bids and ad copy by looking at the reports. A stylish ad copy can increase the chances of getting clicks.
o Do not rush for position #1. Accept positions 4/5/6 as bids is going to be lower and visibility will also be OK. This will lower your CPA (Cost Per Acquisition) and increase ROI (Return On Investments). By trying the things mentioned above, you may expect improvements inside your ROI (Return On Investments) as well as in the long term, constant bid management can get you sustained success in managing PPC programs.
