利用者:MaridelBain641
出典: くみこみックス
Smart Tips For Managing PPC Programs
Ppc programs are impressive way to get instant traffic in your website. This is a good tool to draw in quality and highly targeted visitors. The bids normally begin with 0.05 cents quite good as possible a great number of visitors by spending just a little amount. Even when bid is 0.10 cents, you will get 10 visitors by paying $1.
Smart Strategies for Managing PPC programs
o Identify the group of keywords which clearly defines the help / products you are offering. This clearly means that you need to remove unnecessary keywords which can be related to your category but can not generate quality visitors to your site.
o Focus on product/service that you simply wish to sell. Remember, its selling service and you've got to be specific in PPC approach. You can not have all of your catalogue in your single campaign.
o Take bottom up approach for bid management. Start with a certain minimum value and the scale up the campaigns on the daily basis till you arrive at an optimum level where your goals are met.(optimal combination of your financial allowance / CPA / Bid / position)
o Come up with a precise ad copy. Include text in the campaign which clearly states about the service / product you're promoting in the ad campaign. If at all possible, try to include pricing in the ad copy if you sell any product. This can increase the CTR (Click Through Ratio) in case your pricing is competitive.
o Setup the campaign and invest in maximum relevant keywords possible. This can increase the possibility of clicks.
o Track you campaign: This is the most important step. You have to place tracking to trace the ROI (Return On Investments). You have to restrict your CPA (Cost Per Acquisition). Big programs like adwords/overture can generate huge volumes and your money can vanish in a day. So you need to track your returns, and this may be the best way through which you are able to know be it exercising for you personally or not.
o Keep tweaking the campaigns in terms if bids and ad copy by exploring the reports. An attractive ad copy can boost the likelihood of getting clicks.
o Don't rush for position #1. Accept positions 4/5/6 as bids is going to be lower and visibility will also be OK. This will lower your CPA (Cost Per Acquisition) and increase ROI (Return On Investments). If you try the things mentioned above, you can expect improvements inside your ROI (Return On Investments) and in the long run, constant bid management you can get sustained success in managing PPC programs.
