利用者:CoralynBuchan215
出典: くみこみックス
Mobile Marketing, Local SEO, and Local Marketing -The Facts After all. Mobile devices have drastically shifted the web landscape to the point that in 2012 a lot more than 50 percent of all Internet connection was being done via handhelds of some sort. About 45 percent of mobile owners are employing their devices to download social network apps. In fact, 35 percent of Android and iPhone owners within the U.S. use apps for example Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies have a subdomain set up specifically for cell phones. So, for example, when users type [1] right into a smartphone, the GoNewSocial site actually understands that they are visiting the site from your mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the opportunity to target these Mobile Customers by giving mobile coupons using mobile phones are gaining popularity. As mobile users become more acclimated to sharing their whereabouts via mobile devices, they're also are becoming more available to receiving ads and mobile coupons highly relevant to where they are at the moment. In fact, more than Fifty percent of respondents established that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications such as Google Maps ranked highest then Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative towards the device's smaller screen size; designing messages which are short, instantly understood, and effective; and creating a call for action with minimal steps. Studies show that mobile ads perform about five times better than Internet ads. The most frequent mobile ads are simple text links and display adds which are sold based on cost per clicks, cost per acquisition and price per thousand. These ads are much like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing methods to drive participation at exhibitions or drive traffic to retail environments. Make offers which can be specific with the buying habits of your mobile customers which is a big opportunity for Local Marketing. Mobile Apps These day there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Most companies are using mobile apps to boost brand awareness and affinity. Your company can, too. However you must have a thorough knowledge of your audience. The simplest way to use apps would be to create something that is both useful and valuable. More importantly, it should be functional. Some apps make it easy to make purchases with some clicks. For example, the ShopRite app allows customers to view and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free version of your app and then let users decide whether or not they are willing purchase a premium version with increased features and content. Take for example the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers were given access to more challenging levels and other free add-ons.
