What is Page rank, what are back links and why do they matter ?

出典: くみこみックス

2012年8月4日 (土) 16:01の版

1st, the jargon.

Back link: this is where a internet site links to your website i.e. Site X has a link pointing to your web site, so your internet site has a back link from Web site X

One-way link: where only website X links to your internet site, but your internet site does NOT link to web site X

Reciprocal link: exactly where two internet sites have swapped links so they each link to every other

Anchor text: the text/description that is connected with your link on the back link website.

Page rank: Google's proprietary program for assigning a value (from 1-ten exactly where ten is very best) to the combined commercial backlinking quantity and the top quality of back links pointing to your website. Typically abbreviated to "PR"

Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a site on it. So if a internet site has a SERP of three, it implies for a certain keyword search it appears on page 3 of the results. Note that some people use SERP to refer to the position on the page, so that a SERP of three may also mean the site appears at #three on the very first page.

Check you page rank and backlinks now! Rapid and easy Page rank checking at what does it all mean?

In the on-line marketing and advertising planet, Page Rank signifies a lot. Increasing a website's PR is one particular of the major foci of on-line advertising and marketing.

The target is to get as high a PR as attainable for your web site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the top quality of the website linking to your internet site. How does it do this? By measuring, amongst other items, that site's PR. There is also evidence that the degree of relatedness of content is also crucial. If you web site is an e.g. True estate internet site, then a back link from a website dealing in scuba gear may possibly not be worth a lot to you. But back links from web sites that have very good PR and are related to you (e.g. by sector or by region/place) are well worth pursuing. By growing the quantity and good quality of links pointing to get backlinks your web site, more than time you will enhance your PR.

Note also that many other engines also use back links as element of their SERP algorithm. Some could not be as sophisticated as Google, but numerous measure the number of back links in their index and use this as part of how they rank your internet site under a certain search.

You can check your back links and page rank at how do I increase my Page Rank?

Firstly, make certain your website has good high quality content. Make other internet sites and their owners want to link to you. Then get out on the net and start off making propositions to other web site owners in connected fields.

Ideally, you will get links from sites that have a larger Page Rank than yours, but this isn't often achievable. What you ought to look for are sites that:

Have great content

Are relevant or related to your website

Have some Page Rank already (i.e. not brand new)

Also, older domains could do better than newer domains

Some of the do nots.

Be wary of FFA (Free For All) web sites usually these do you no good and can really do you damage as they tend to be viewed as spam internet sites link building by some engines.

Don't "spam" your anchor text make it related and do not overload it with keywords or repetitions.

Differ your anchor text. Use different variations or re-writes of anchor text on different websites.

Make confident the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever purpose) then you won't get any advantage from it.

Make positive that the pages you place links on have limits to the quantity of links listed. Single figures are ideal, but not usually possible.