What is Page rank, what are back links and why do they matter ?

出典: くみこみックス

2012年7月25日 (水) 03:16の版

1st, the jargon.

Back link: this is where a website links to your web site i.e. Website X has a link pointing to your website, so your internet site has a back link from Site X

One-way link: where only web site X links to your website, but your site does NOT link to site X

Reciprocal link: where two web sites have swapped links so they each link to each and every other

Anchor text: the text/description that is connected with your link on the back link internet site.

Page rank: Google's proprietary method for assigning a value (from 1-ten where 10 is finest) to the combined number and the high quality of back links pointing to your web site. Often abbreviated to "PR"

Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a site on it. So if a internet site has a SERP of three, it implies for a specific keyword search it appears on page three of the outcomes. Note that some people use SERP to refer to the position on the page, so that a SERP of three may also mean the website appears at #3 on the initial page.

Check you page rank and backlinks now! Rapid and straightforward Page rank checking at what does it all mean?

In the on-line marketing planet, Page Rank means a lot. Increasing a website's PR is one of the main foci of online marketing and advertising.

The target is to get as high a PR as achievable for your web site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the good quality of the web site linking to your website. How does it do this? By measuring, amongst other things, that site's PR. There is also evidence that the degree of relatedness of content is also crucial. If you site is an e.g. Genuine estate site, then a back link from a website dealing in scuba gear may not be worth much to you. But back links from internet sites that have very good PR and are associated to you (e.g. by industry or by region/place) are well worth pursuing. By increasing the number and high quality of links pointing to your site, over time you will boost your PR.

Note also that several other engines also use back links as part of their SERP algorithm. Some could not be as sophisticated as Google, but several measure the number of back links in their quality high quality backlinks index and use this as part of how they rank your internet site beneath a distinct search.

You can check your back links and page rank at how do I increase my Page Rank?

Firstly, make positive your web site has excellent top quality content material. Make other websites and their owners want to link to you. Then get out on the web and start off making propositions to other internet site owners in related fields.

Ideally, you will get links from websites that have a higher Page Rank than yours, but this isn't often achievable. What you really should look for are web sites that:

Have good content material

Are related or related link building tips to your website

Have top link building services on-line some Page Rank currently (i.e. not brand new)

Also, older domains could do far better than newer domains

Some of the do nots.

Be wary of FFA (Free of charge For All) sites usually these do you no excellent and can truly do you harm as they tend to be viewed as spam sites by some engines.

Don't "spam" your anchor text make it relevant and don't overload it with keywords and phrases or repetitions.

Vary your anchor text. Use distinct variations or re-writes of anchor text on distinct sites.

Make positive the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can't be for whatever purpose) then you won't get any benefit from it.

Make certain that the pages you location links on have limits to the number of links listed. Single figures are ideal, but not often attainable.