What is Page rank, what are back links and why do they matter ?

出典: くみこみックス

2012年7月19日 (木) 09:47の版

Initial, the jargon.

Back link: this is exactly where a internet site links to your website i.e. Internet site X has a link pointing to your site, so your web site has a back link from Web site X

A single-way link: exactly where only website X links to your web site, but your website does NOT link to site X

Reciprocal link: exactly where two web sites have swapped links so they each link to each other

Anchor text: the text/description that is related with your link on the back link web site.

Page rank: Google's proprietary technique for assigning a value (from 1-ten exactly where ten is best) to the combined quantity and the high quality of back links pointing to your internet site. Usually abbreviated to "PR"

Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a website on it. So if a web site has a SERP of three, it means for a distinct keyword search it appears on page three of the results. Note that some building link talk folks use SERP to refer to the position on the page, so that a SERP of three may also mean the web site appears seo link building software at #three on the first page.

Check you page rank and backlinks now! Quick and straightforward Page rank checking at what does it all mean?

In the on the web advertising and marketing world, Page Rank means a lot. Rising a website's PR is 1 of the major foci of online marketing.

The objective is to get as high a PR as achievable for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the good quality of the website linking to your site. How does it do this? By measuring, amongst other issues, that site's PR. There is also evidence that the degree of relatedness of content is also important. If you internet site is an e.g. Genuine estate internet site, then a back link from a internet site dealing in scuba gear might not be worth significantly to you. But back links from internet sites that have good PR and are connected to you (e.g. by market or by region/location) are nicely worth pursuing. By rising the number and top quality of links pointing to your web site, over time you will increase your PR.

Note also that many other engines also use back links as portion of their SERP algorithm. Some could not be as sophisticated as Google, but numerous measure the number of back links in their index and use this as portion of how they rank your internet site under a distinct search.

You can check your back links and page rank at how do I improve my Page Rank?

Firstly, make positive your internet site has very good quality content material. Make other internet sites and their owners want to link to you. Then get out on the web and start off producing propositions to other site owners in related fields.

Ideally, you will get links from sites that have a larger Page Rank than yours, but this is not often achievable. What you really should look for are websites that:

Have very good content material

Are relevant or related to your internet site

Have some Page Rank currently (i.e. not brand new)

Also, older domains may do greater than newer domains

Some of the do nots.

Be wary of FFA (Free For All) sites usually these do you no good and can really do you harm as they tend to be viewed as spam sites by some engines.

Do not "spam" your anchor text make it related and don't overload it with keyword phrases or repetitions.

Vary your anchor text. Use diverse variations or re-writes of anchor text on distinct websites.

Make positive the high quality backlink service page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever reason) then you won't get any benefit from it.

Make certain that the pages you spot links on have limits to the quantity of links listed. Single figures are perfect, but not constantly feasible.