The Blue Cross Story

出典: くみこみックス

The Blue Cross and Blue Shield Association is the largest private wellness insurance method in the United States (such as Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively supplied health care coverage to over 88 million individuals in 2003.

For its beginnings we need to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an skilled administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon soon after taking the job, he created a health plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The program soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.

Meanwhile, around the identical time that Kimball was creating his strategy, the Blue Shield notion was becoming well-liked in the lumber and mining camps of the Pacific Northwest. Significant injuries and chronic illness had been typical amongst these workers who were in extremely hazardous and unsafe jobs.

Their employers saw the want to supply medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical demands of the workers. These auto warranties programs would later turn into what is identified as the Blue Shield Plans.

As for the cross symbol, it was very first used in a 1934 advertisement for the Hospital Service Association, which later became recognized as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Company secretary E.A. leaguecitypersonaltrainer.com van Steenwyk to develop a poster that included a blue Greek cross. Van Steenwyk employed the symbol to determine his company's well being plans and then Blue Cross began to use it in other alvin garage door repair parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans around the country met particular standards.

The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was created in Buffalo, New York by Carl Metzger in 1939 and the 1st official Blue Shield strategy was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service plan.

It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans known as the Associated Medical Care Strategy, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one of the most familiar symbols in America.

To show you how large it has turn into, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed well being care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.