The Blue Cross Story

出典: くみこみックス

The Blue Cross and invisible fence Blue Shield Association is the largest private wellness insurance technique in the United States (like Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively provided health care coverage to more than 88 million folks in 2003.

For its beginnings we need to go back to 1929 to lifewave business opportunity a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an skilled administrator, as he plg-pllc.com headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon following taking the job, he created a health plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to other employee groups in Dallas, and then related plans began to crop up nation-wide.

Meanwhile, about the same time that Kimball was making his strategy, the Blue Shield idea was becoming well-liked in the lumber and mining camps of the Pacific Northwest. Critical injuries and chronic illness had been prevalent amongst these workers who were in extremely hazardous and harmful jobs.

Their employers saw the want to supply medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical wants of the workers. These programs would later grow to be what is identified as the Blue Shield Plans.

As for the cross symbol, it was 1st utilized in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Business secretary E.A. van Steenwyk to produce a poster that included a blue Greek cross. Van Steenwyk utilized the symbol to determine his company's health plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans around the country met certain standards.

The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was produced in Buffalo, New York by Carl Metzger in 1939 and the very first official Blue Shield strategy was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service program.

It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans known as the Associated Medical Care Strategy, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one of the most familiar symbols in America.

To show you how significant it has grow to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed health care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.