The Blue Cross Story

出典: くみこみックス

2012年7月13日 (金) 14:10の版

The Blue Cross and Blue Shield Association is the biggest private health insurance method in the United States (such as Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered wellness care coverage to more than 88 million people in 2003.

For its beginnings marriage counseling huntsville we nationalautoguardian.com need to have to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an knowledgeable administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon right after taking the job, he created a well being plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.

Meanwhile, around the very same time that Kimball was creating his program, the Blue Shield concept was becoming well-known in the lumber and mining camps of the Pacific Northwest. Significant injuries and chronic illness were common amongst these workers who were in very hazardous and harmful jobs.

Their employers saw the require to give medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical needs of the workers. These programs would later become what is recognized as the Blue Shield Plans.

As for the cross symbol, it was very first employed in a 1934 advertisement for the Hospital Service Association, which later became recognized as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Firm secretary E.A. van Steenwyk to produce a poster that included a blue Greek cross. Van Steenwyk employed the symbol to identify his company's wellness plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that health plans about the country met specific standards.

The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated till 1972.

The shield symbol was designed in Buffalo, New York by Carl Metzger in 1939 and the 1st official Blue Shield plan was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and videosalesletterformula.com he wanted a style that would distinguish the new medical service strategy.

It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans known as the Linked Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became 1 of the most familiar symbols in America.

To show you how large it has turn out to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed well being care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.