Defining Corporate Identity, Brand Identity & Brand Image

出典: くみこみックス

2012年8月4日 (土) 14:57の版

1. Corporate identity.

Corporate identity is a companys visual presence, which requires the corporate logo and style technique for corporate advertising and marketing collateral. Corporate identity does not encapsulate brand identity, which is very best defined as the soul of your organization. Even so, a corporate identity may, and usually does, reflect a brand identity. But some ad agencies, advertising and marketing firms and graphic design agencies would have you believe that brand identity is the identical issue as corporate identity and that altering a logo or style approach will modify the brand identity. Nevertheless, this is cosmetic packaging not the case. There are numerous intangible variables that weigh in on a brand identity. Such cosmetic changes can assist a brand identity by creating it evident to buyers that a cosmetics packaging business cares about its look, but thats about the extent of its power. A corporate identity does, however, need to evolve with the occasions. Failure to do so can negatively influence a companys brand identity, but care must also be cosmetic packaging design taken to not overly revise the presentation of a brand, lest buyers be concerned about the state of a business. Corporate identity, along with organizational culture, item high quality, service reputation, features, benefits, overall performance and worth, are some of the important factors of brand identity.

2. Brand Identity - Its the essence of your firm.

Brand identity is the total package of a enterprise to its buyers. It includes the companys service reputation, item high quality, capabilities, advantages, overall performance and worth. It is the summation of all these issues, which produce brand identity.

three. Brand image.

Brand Image is the markets perception of your brand identity, which may possibly or may possibly not coincide with your intended brand identity. Companies must operate tough at the daunting process of acquiring brand identity and image to alignor employ a accurate branding organization.

A branding business can show you how good results starts with the brand identity. Do you have a branding approach? Are your workers conscious of it and in a position to be ambassadors for your companys brand in the course of interactions with the outside world? Are you creating the most strategically sound choices for your brand? Do you know your clients perceptions of your brand?

If your answer is no to any of those questions, take the first step in getting able to answer yes to all of them and success.