Defining Corporate Identity, Brand Identity & Brand Image

出典: くみこみックス

2012年7月23日 (月) 22:18の版

1. Corporate identity.

Corporate identity is a companys visual presence, which requires the corporate logo and design strategy for corporate advertising and marketing collateral. Corporate identity does not encapsulate brand identity, which is greatest defined as the soul of your company. Nevertheless, a corporate identity might, and usually does, reflect a brand identity. But some ad agencies, marketing and advertising companies and graphic style agencies would have you believe that brand identity is the exact same factor as corporate identity and that changing a logo or design approach will alter the brand identity. However, this is not the case. There are a lot of intangible elements that weigh in on a brand identity. Such cosmetic modifications can assist a brand identity by creating it evident to buyers that a business cares about its appearance, but thats about the extent of its power. A corporate identity does, nonetheless, need to evolve with the times. Failure to do so can negatively have an effect on a companys brand identity, but care must also be taken to not overly revise the presentation of a brand, lest customers be concerned about the state of a business. Corporate identity, along with organizational culture, product high quality, service reputation, characteristics, positive aspects, performance and worth, are some of the crucial factors of brand identity.

two. Brand Identity - Its the essence of your firm.

Brand identity is the full package of a company to its buyers. It includes the companys service reputation, item high quality, capabilities, rewards, overall performance and value. It is the summation of all these factors, which develop brand identity.

3. Brand image.

Brand Image is the cosmetics packaging markets perception of your brand identity, which may possibly or may not coincide with your intended brand identity. Organizations need to work hard at the daunting task of finding brand identity and image to alignor hire a true branding business.

A branding organization can show you how success starts with the brand identity. Do you have a branding approach? Are your staff conscious of cosmetic packaging it and in a position to be ambassadors for your companys brand throughout interactions with the outside globe? Are you generating the most strategically sound choices for your brand? Do you know your clients perceptions of your brand?

If your answer is no to any of those concerns, take the first cosmetic packaging design step in getting in a position to answer yes to all of them and success.