Wolford

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The "Fun" Way to Learn Direct Response Marketing

Funny stuff... funny stuff...

Yesterday, we were out at our local brew-pub getting our burger and beer fix. When without warning my wife began to laugh. I thought she was poking fun at me.

Did I have something wedged during my teeth?

Was a fry stuck to my cheek?

Turns out neither.

So when Gurus my wife why she was chuckling, she explained she felt embarrassed telling me.

Embarrassed?

I said:

"Honey, we are able to talk about anything. You are able to feel comfortable telling me what's in your thoughts. And I promise to not judge you..."

So she caved, and told me she was excited American Idol was starting a brand new season.

American Idol?

I really didn't know this Television show was ramping back up.

So...

We finished our burgers and beer. We paid our waiter. And my spouse drug me home to catch the first episode. Good thing too... as this show is bursting like a water balloon with a lot of direct response marketing tips.

Like:

The power of celebrity marketing:

Just look at the judges on American Idol. Let's see. You got Steven Tyler that has been the front man for just one of the very successful hard rock bands of all time. Then, you have Jennifer Lopez who needs no explanation. And finally, you have Randy Jackson who has worked within the music biz because the dawn from the dinosaurs.

My point?

That Idol certainly uses lots of celebrities to advertise the show.

The power of contest marketing:

Contests are among the fastest (and most fun) ways to grow a small business. Just look at Idol. Sure, the best goal would be to win and be a famous recording artist. But what really gets contestants going is the whole idea that they're competing against everybody else.

Direct response marketing company

And nobody likes to lose.

Just how can you use a contest to market your online business?

And also the power of referral marketing:

Honestly, one thing I did to build my small business therefore it dominated a very competitive niche is... I made use of multiple strategies that drove referrals through my doors all month long

American Idol does this too.

Just look at the number of people waiting in line brought someone together... who would like to check out too. In some instances, they even brought family members.

Discuss the power of referral marketing.

There's a lot more marketing tips cleverly stuffed into each The american idol show episode, you just need to understand what to consider.

And one last thing:

If you are serious about growing your company, then more than likely you just need some more good ideas such as the one out of this article.

So ask yourself this:

Where are you able to turn for additional plans like that which you just read in this article?

In my humble opinion, you have to be careful in which you search for plans because just about everybody and their brother states be considered a so-called 'business expert'.

Remember:

Saying is a thing.

Doing is yet another.

And many of these "talking heads" have never run their own successful small company.