New Wave of Contactless Payments Speeds Up Profits

出典: くみこみックス

Contactless payments develop a entire new field of payment possibilities for merchants. Contactless payments are fast, straightforward and pave the way for higher profits. A smart pc chip, with data and an antenna is embedded into a credit card, debit card or fob. When the card or fob is tapped on a radio frequency reader, the reader sends out a radio signal that activates the card, the data on the card is read and the payment is processed without a signature for purchases less than $25.00 with no chargebacks to the merchant.

Merchants dont want to worry about compatibility with their present systems or security said, Mohamed Khan, President and Founder of ViVOtech, Santa Clara, Calif.-based developer of contactless software, transaction management systems and readers.

We have myfare card been operating closely with processors, card issuers and terminal providers to develop an open technique making use of the IS0 14443 common. It utilizes secure encryption technologies. The contactless card doesnt leave the buyers hands as a result it is far more secure and theres no skimming of data, assured Kahn who sees contactless as a wonderful opportunity for merchants to enhance revenue. He envisions contactless payments as a replacement for money since they are faster, much more handy and price less due to less shrinkage and much less labor involved.

There are two varieties of contactless readers accessible: Peripheral Contactless Readers (PCRs) that plug in to existing POS terminals, and Integrated Contactless Readers (ICRs) that replace classic readers and provide each magnetic-stripe- and contactless-reading capabilities. Merchants can purchase either sort of reader. The PCRs generally expense about $150. Some merchant service providers such as Acies, however, are providing deals competitive plans and free of charge readers with terminals.

David Robertson, Publisher of The Nilson Report (Carpinteria, Calif.) estimates that there are 12 million contactless cards at present in circulation in the U.S. He predicts that 1st contactless successes will be at the brand name retailers mifare access cards and then merchants in the locations exactly where cards are deployed will comply with suit when their customers ask to use their contactless cards.

Buyers are asking for contactless in the New York Metro location where numerous cards have been dropped, says Oleg Frier CEO and President Acies, Inc, a New York City-headquartered national payment processing and financial services provider. Other places where there are substantial contactless readers and cards incorporate Atlanta, Philadelphia, Denver, Dallas and Orlando, says Khan.

Scientific studies show the speed and added worth of contactless payments simply because generally when a person does not spend with cash the quantity of the transaction increases. Visa trials showed their contactless card transactions were 25% more rapidly than cash. MasterCard PayPass trials showed an enhance in transaction amounts and 12 to 18 second reductions in payment instances for drive-thru transactions. Aite Group reports that CVS, the drug store chain, has located the typical contactless transaction takes 12.5 seconds, versus 26.7 seconds for magnetic-stripe card payments and 33.7 seconds for a cash transaction.

Merchants who have a modest time frame to service buyers, such as quickly food restaurants, coffee houses, film theatres, drug shops, convenience shops and drive-thrus can benefit drastically from contactless payment approaches. McDonalds, AMC Theatres, CVS, Meijer, Duane Reade, Regal Entertainment, Ritz Camera, Arbys, Cold Stone Creamery, Eckerd, Carls Jr., Good Occasions Burger, KFC, RaceTrac, Subway, Sonic (Drive-In Restaurants) and Walgreens have installed contactless readers. Convenience shops are gearing up to accept contactless payments. Contactless readers are getting installed in five,300 7-Eleven shops and 350 Sheetz stores. WaWa markets is installing over 2000 readers in its 540 retailers co-branded with a credit card and loyalty system.

Card associations are also gung-ho for contactless payments.

It takes a village to launch a new technologies, at Visa, we have an absolute commitment to assure good results of contactless payments, said Elvira Swanson, Visa spokeswoman. Visa, with four million Visa Contactless cards in circulation, offers collateral supplies, online demos, and merchant help teams to aid educate merchants.

This is the true thing. Contactless is beyond the chicken and egg idea stage now, when you look at how numerous monetary institutions have made the selection to offer contactless and the number of national merchants accepting it, mentioned T.J. Sharkey, Vice President, Organization Development, U.S. Acceptance, MasterCard International. MasterCard is supporting contactless in a lot of techniques. Merchants who accept contactless payments are listed at the MasterCard Web site where there are demonstrations on how their Tap N Go, PayPass cards function. Television commercials illustrating their PayPass cards are airing nationally.

Banks issuing contactless cards include Citibank, MBNA, HSBC (debit cards), JP Morgan Chase, Important Bank (debit cards) and Citizen.

There have been many pilot contactless programs in sports stadiums including San Francisco, Seattle, Baltimore, and Philadelphia. Recently, an additional form aspect of acr122u contactless has been added into the mix, with the trial of NFC (Near Field Communications) contactless payments from cell phones at the Philips Arena in Atlanta. Season ticket holders with Chase-issued Visa credit accounts and Cingular Wireless accounts can make contactless payments by basically holding their Nokia mobile phones equipped with Philips' NFC semiconductor chips and ViVOtech software package close to one particular of the 150 terminals. NFC is compatible with ISO 1443 readers has other features such as the capacity to transmit a coupon to a reader.

Contactless payments are the wave of the future and will modify the way the world pays for purchases, Khan stated enthusiastically.

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