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出典: くみこみックス
Viral Graphic - Who would have thought ten years ago that social media marketing would expand so rapidly in the current commercial environment? The net has bore many opportunities for businesses to efficiently and effectively target markets on a global scale. However, social media has turned the scales and leveled the arena. Whereas the world of advertising and entertainment continues to be controlled by larger organisations, the free nature of social media has enabled businesses of shapes and sizes to compete successfully in local, national and international economies. Furthermore, the dwelling of power and control over the message and communication that surround a business's logo and product offering has recently become the realm of the general public. No longer do corporate powers control the message. Social media has empowered the average person to voice their opinion; and then for it to be heard.... by millions of people. This obviously creates certain challenges for businesses in their rhetoric marketing messages. However, those forward thinking companies have utilised social media marketing and the new movement for interactivity to generate brand champions inside general public; word of mouth going viral.
Linked to the social media movement may be the consumer demand for more instantaneous and multimedia content; video, interactive presentations and entertainment are actually demanded by the modern consumer perusing the net. This combination of communication channels and interest in multimedia content has established opportunities for tech-savvy companies who utilise viral video campaigns to effectively communicate their message and make hype around many.
Viral Graphic - The use of social media and viral video content has developed into a proven method of attracting visitors to the business website, as well as building networks of followers and brand champions which can be essential for the continued operation and future increase of any business. All businesses take part in various marketing activities, in numerous forms and functions. However, using interactive content combined with sharing power of social media, has become one of the most effective marketing mediums; viral video campaigns.
According to a recent report released from the Feed Company in the usa, their research highlights the fact that 70% of advertising agencies and media buying executives intend to allocate increasing budgets to online video marketing. Furthermore, in a deeper qualitative analysis, it had been found that media and corporate executives are turning to video content and marketing because of its ability to generate views of the brand and products, increased engagement with current and prospective customers as well as the potential reach that online media presents.
Viral Graphic - Using the growth of online and viral online video marketing activities, it is no surprise that there has been a correlating increase in the interest in motion graphic templates. Enabling every business to access affordable and inventive templates which are completely customisable to represent the organization brand, a product launch or competition, the use of motion graphic templates will continue to increase at an exponential rate. Make the big movie experience with a fraction of the cost, build relationships your audience and provide the interactive content that is demanded by the modern consumer if you use motion graphic templates inside your communication and marketing directives.
Template Digital is really a community driven motion graphics marketplace which allows buying and selling of fully customizable, royalty-free stock motion graphics for production, film, and tv network professionals. This allows post-production developers a new way to succeed in hundreds, if not 1000s of potential motion graphics customers and acquire their work into video productions, and saves time and money for video productions. In addition, it includes a developing community of post-production professionals for discussing the latest techniques with After Effects and other motion graphics applications.
