利用者:BerkeyKennelly770
出典: くみこみックス
Facebook Advertising for Small businesses
Facebook Advertising Introduction
In the current post we are going to discuss Facebook PPC advertising and provide some suggestions and secrets of the pros for small business owners. Facebook pay per click allows you to target a particular area so if you're a small business owner having a shop, you are able to cast an internet to only the areas you serviced. This helps narrow down your targeting and ensure quality leads. Facebook pay per click works on antique dealer system. The cost you pay per click you obtain depends on your bid, the niche, and the quality of the ad and also the website you're advertising. Having quality content is essential, remember when you are writing your content to write to users, and not to the pc.
Writing your Facebook Ad
Facebook allows two options, if you have a Facebook page for your business, you are able to advertise the page directly, or you can advertise a website directly. Depending on what you are trying to grow, but for our purposes we'll concentrate on advertising a Facebook page because I believe they're a little simpler. Listed here are the choices you want to occur order to advertise a Facebook page.
Make sure you possess a headline that POPS! Your headline is among the most important a part of your ad, the picture being the second. Having good Ad Copy is essential when it comes to writing ads. Remember you are rivaling other business people in your area who also want customers. You need to be aggressive.
Targeting customers on Facebook
When you own a store, advertising is going to be a little different when using pay per click. The large advantage is as that you can target a specific area when i stated before. If you're a business with a shop and a website that sells products, then you can advertise to places outside of your neighborhood if you wish. This is a fantastic way to explore and find new customers. In case your business does not be employed in a certain area then different rules apply.
First lets discuss users having a brick and mortar shop. Users who be employed in a particular location would benefit best by targeting people in a particular radius of their business. It is best to create a list of how your likely to target your visitors. I will make use of a pet shop as an example business. A pet shop in York PA without any website, would start their targeting list by individuals York PA Area and/or a few surround counties. Next thing on Facebook you want to check out the age and gender. Based on your product, these options is going to be set differently. For the pet shop purposes we are going to Focus on men and women who're between 30-50. Next category is going to be specific interest. Since we are a pet shop, lets target #Animal Planet.. Play the role of creative when your targeting. Facebook also offers an extensive Category area where you can become more specific in your targeting options. Below is really a sample of what our targeting would seem like.
Conclusion
As you can tell in the image above, Facebook provides you with suggestions. They are a great way to find hidden nuggets. Remember whenever your advertising you have to create multiple ads. We want to see which ad performs the best, only then do we fine tune that ad and pump up. Power up that ads budget watching your customers roll in. Remember this is only one way to use Facebook Advertising. Facebook also has a brand new marketing technique where if you have more then 400 page likes, you can market your website using Facebook Marketing. Take your time and ensure your targeting is precise, and you will improve your visitors and customers every time.
